NEWS

WIRES

OTHER

SOUND+SLEEP Announces Record Holiday Sales

"We closed out a record holiday sales season and couldn't be happier. With nearly half a billion people worldwide suffering from sleep disorders - spending an estimated 16 billion annually on treatment - SOUND+SLEEP was a holiday hit this year," said Sam Nicolino, ASTI president and CEO. "We are looking forward to 2011 with strong sales expected as consumers learn the benefits of falling asleep and staying asleep, naturally."

Nicolino attributes the company's strong holiday sales to increased marketing and social media efforts, Cyber Monday, discount offers and free priority shipping as the holidays approached. Due to this success as well as other strong sales indicators, ASTI is ramping up manufacturing for 2011 as it is poised for strong sales growth. With an estimated 30 to 50 percent of the general population affected by insomnia, and 10 percent suffering from chronic insomnia according to emedicinehealth.com, it is apparent that SOUND+SLEEP addresses a real problem for many consumers.

"People are looking for ways to stabilize their sleeping patterns, naturally. We have a wide-range of customers buying SOUND+SLEEP for a variety of reasons from general sleeping issues to medical issues such as Asperger's Syndrome, to just wanting to drown out the neighborhood basketball court or other outside noises," continued Nicolino. "SOUND+SLEEP gives people an alternative to over-the-counter or prescription medications; it is a natural solution, which allows you to relax and replenish your mind and body for approximately the cost of one month of sleeping medication."

Unlike other "white noise" sound machines, SOUND+SLEEP uses naturally recorded, high definition sounds to produce a rich and natural sound environment. The patented Adaptive Sound technology continually and automatically "listens" to background sounds and adjusts accordingly to mask unwanted and disruptive ambient noises. Sophisticated real-time composition algorithms prevent the produced sound from repeating. To hear a demonstration of how the Adaptive Sound technology works visit http://soundofsleep.com/features/adaptive-sound/. The small machine fits perfectly on a nightstand and is easy to operate.

"I am six months pregnant and have a really hard time sleeping. My boyfriend bought me the machine and I absolutely love it; I can't sleep without it and neither can he," said Jessica Santana, satisfied SOUND+SLEEP customer. "Our home is a much happier place now that we're both able to sleep soundly again, and it will definitely help with the sleep issues associated with becoming a new mom. The baby will definitely have one its room as well."

Ideal for the bedroom or the office, SOUND+SLEEP offers eleven distinct sound profiles scientifically engineered to promote a deeper sleep, relaxation and renewal for the day ahead. The machine runs all night or turns off automatically with a timer. Sound profiles include: White Noise, Electric Fan, Waterfall, Meadow, Brook, Rainfall, Ocean, Train, Fireplace, City and Meditation. SOUND+SLEEP is available now online at www.soundofsleep.com or direct by calling 1-800-502-3815. The suggested retail price is $99.95.

About Adaptive Sound Technologies, Inc.

Started in 2008 by entrepreneur, Sam Nicolino, Adaptive Sound Technologies, Inc. (ASTI) sought to develop a product that would help people sleep soundly without the assistance of over-the-counter sleep aides or prescriptions. The Company's goal: help people fall asleep and stay asleep naturally.

Armed with an extensive engineering background in the Silicon Valley, his musical ability, and some co-conspirator band mates that also share his engineering background, Sam set out to develop a sound machine that redefines the science of sleep. With nearly half a billion people worldwide suffering from sleep disorders - spending an estimated 16 billion annually on treatment - Sam's desire to help people fall asleep naturally couldn't come at a better time. For more information please visit www.soundofsleep.com or join us on Facebook - http://www.facebook.com/SOUNDplusSLEEPfans.

Perry Communications Group
Kassy Perry, 916-658-0144 (office)
916-296-8303 (cell)
kassy@perrycom.com