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Bally Technologies Wins Systems Contract with Isle Vista Casino

The planned installation is slated to go live in February 2011 at the casino, which is owned and operated by the Red Cliff Band of Chippewa Indians and located three miles north of Bayfield, Wisconsin on the Red Cliff reservation. The comprehensive solution that Bally is providing comprises an array of technology-leading and award-winning Bally systems products:

• SDS - an integrated information system that collects slot-accounting and player-tracking data, and continually monitors slot machines, other gaming devices, and customer gaming activity.
• CMP - This player-tracking system helps manage and evaluate the player database, and enables casinos to gather and track data including a player's favorite beverage and preferred language.
• TableView - this real-time table rating and player-tracking solution connects all table games within a property and records information and transactions at the gaming table that provide instant access to table ratings and financial accounting data.
• Power Rewards and Power Promotions - This package of bonusing, gaming, and promotions offers a range of predefined bonus events, sweepstakes, and promotional programs.
• Player-User-Interface Displays - Bally is installing 212 player-user-interface displays to provide player's club and marketing messages on the casino's gaming devices

"Our new partnership with Bally Technologies will deliver a state-of-the-art system overhaul that will produce greater functionality, enhance and provide new customer-focused options, and produce a level of casino data that we have not seen in our history," said Jeff Gordon, General Manager for Isle Vista Casino. "This installation takes us far beyond a win-win scenario."

According to Gordon, he and his team chose Bally Technologies because of the Bally system's current and future expandability, particularly with the manufacturer's other bonusing and promotional products such as Power Winners , CoolSign enterprise-wide media management, and Bally TV .

Bally's system solutions will go live with 212 slots and eight tables, and later increase to 300 slots when the property's owner and operator, the Red Cliff Band of Lake Superior Chippewa, opens and moves all gaming operations to its larger and newly constructed Legendary Waters Resort and Casino in the Fall 2011.

"Our systems and enhanced technology products will help Isle Vista reduce costs, protect invested capital, and deliver more powerful player experiences floor-wide across the casino," said Tom Reilly, Bally Technologies' Vice President of North America Systems Sales - Eastern Region. "The transition from Isle Vista to their beautiful new casino resort will be fluid and seamless, enabling the property to function with the latest systems products even before the doors open."

Isle Vista Casino is located on the Red Cliff reservation, nestled along the northern shoreline of the Bayfield Peninsula in northwest Wisconsin. The property offers a wide variety of games including blackjack, 2-deck pitch, video poker, video keno, reel slots, and bingo. The casino is the second largest employer on the reservation, employing around 75 people.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally's product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world's No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain "forward-looking" statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company's filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today's date.

- BALLY TECHNOLOGIES, INC. –

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com