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Murad Sets New Company Record with 2010 Sales

"2010 was another incredible year for the Murad brand; not only in sales but through line extensions, new consumer sub brand launches, partnerships with leading beauty organizations, and the launch of Dr. Murad's latest book, The Water Secret," said Richard Murad, general manager of Murad, Inc. "With numerous innovative product launches on the horizon, Murad continues to be at the forefront of the skincare and beauty industries. We have no doubt that 2011 will mark yet another record setting year in our company history."

Murad's 2010 consumer launches included three completely new product lines - Anti-Aging Acne, Hybrids 2-in-1 treatment cosmetics and the youth-oriented Clean Scene line. All saw wide success in introducing the Murad brand to a new consumer base. Continuing to create innovative product line extensions, Murad introduced numerous new SKUs including Hydro-Dynamic Ultimate Moisture, all of which received praise in national magazines including Harper's Bazaar, People StyleWatch, Allure, ELLE and Redbook, amongst others.

In addition to national editorial praise, over seven products in the Murad family were granted the Good Housekeeping Seal of Approval in 2010, after evaluation by the Good Housekeeping Research Institute, including the Oil Control Mattifier SPF 15, Anti-Aging Moisturizer SPF 20/PA++, Acne & Wrinkle Reducer, Renewing Eye Cream, Hydro-Dynamic Ultimate Moisture, and Hybrids Skin Perfecting Primer-Matte Finish. Other national media awards included Shape magazine's Shape of Beauty Awards, which named Active Radiance Serum the Best Doctor Brand Serum, and SELF magazine's Healthy Beauty Awards which honored the Pomegranate Exfoliating Mask as Best Mask for 2010.

Murad's direct marketing campaigns were also credited for their award-winning prowess. For the second year in a row, Murad's Acne Complex infomercial took the top honor for best beauty long form and for the first year in this category, won best beauty short form at the Moxie Awards, which pays tribute to the year's best direct response campaigns. The direct marketing channels also opened a new marketplace through Spanish language versions of the popular Acne Complex and Resurgence infomercial campaigns, making Murad a leader in the US Hispanic direct response TV marketplace for skincare.

2010 also marked the development of new partnerships with leading spas and salons, as well as growth in existing channels for Murad products and services. With the continued success of the Massage Envy partnership and the opening of 300 new doors, including availability on 20 U.S. military bases, Murad offers the most innovative products carried in thousands of stores, retailers, salons and spas across the globe.

Murad, Inc. was founded in 1989 by Howard Murad. M.D., one of the world's foremost authorities on health care and a pioneer of the clinical skincare movement. Dr. Murad is a practicing physician at the Murad Inclusive Health Medical Group in El Segundo, Calif. where he pioneered the Inclusive Health approach to optimal living. All Murad products and services are based on The Science of Cellular Water, Dr. Murad's unified theory of health and aging. Sold in 46 countries, Murad is the #1 selling clinical skincare brand at many leading salon and spa locations worldwide. For more information go to Murad.com, Facebook.com/murad or @DrMurad on Twitter.

For Murad, Inc.
Paul Williams, 949-916-6880
Medialine2@aol.com