Published: January 15, 2011
John Travolta, Wayne Gretzky and VIP Guests Celebrate Grand Opening of Breitling Flagship Boutique in Manhattan
NEW YORK - (BUSINESS WIRE) - Celebrities, VIPs and Breitling enthusiasts braved the cold to toast the
grand opening of luxury Swiss watchmaker Breitling's flagship boutique
Thursday night in Manhattan. Brand ambassadors John Travolta and Wayne
Gretzky, NFL star and broadcaster Boomer Esiason, New York Islander Mark
Streit as well as more than 300 of Breitling's special guests were
treated to gourmet cuisine by famed chef and Breitling friend Ming Tsai
of Blue Ginger restaurant in Wellesley, Mass.
Breiting Boutique opening toast: Left to Right (Thierry Prissert, Wayne Gretzky, Boomer Esiason, Breitling USA President Marie Bodman, John Travolta, Mark Streit and Ming Tsai) (Photo: Business Wire)
Travolta led guests in a toast to the brand and to Breitling USA
President Marie Bodman, saying, "Congratulations to Breitling on the
opening of your flagship boutique. The store pays homage to aviation,
architecture, history and time."
Located near 5th Avenue at 5 East 57th Street, the new
boutique's location was selected for its appeal to both domestic and
international consumers who possess an affinity for luxury brands.
The 4,500-square-foot store was created to complement the unique tastes
of Breitling's current enthusiasts as well as to introduce future
clients to the true essence of Breitling.
"The strategy is to showcase a complete assortment of more than 900
timepieces -- including exclusive and limited edition watches -- in a
manner that thoroughly reveals the brand throughout its history to the
present, giving our customers the ultimate brand experience," says
Bodman.
Breitling set out to create a functional but warm and inviting retail
space within the glamour of a modern architectural environment. The
wide-open front windows welcome Fifth Avenue shoppers and guests to the
store - no double doors, no pretense. Bold but edgy iconic pop artwork
depicting aviation reflects Breitling's spirit and brand personality. A
history wall highlights significant moments and innovations in
Breitling's past, including celebrated pieces that define the brand's
milestones in watchmaking.
ABOUT BREITLING
Leon Breitling founded the company in 1884 in St. Imier, Switzerland.
Breitling is the only watch brand to equip all of its models with
chronometer-certified movements - the ultimate token of precision. In
2009, the company introduced a 100 percent in-house movement, the
Caliber 01, the most reliable, high-performance self-winding chronograph
movement. The flagship boutique joins the current collection of 14
Breitling boutiques that represent partnerships with local retailers
throughout the world.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6574293&lang=en
Centigrade
Soon Hagerty, 323-951-0529
soon.hagerty@centigrade.com
or
Rachel
Jones, 323-951-0529
rachel.jones@centigrade.com
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