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RITZ Crackers Teams Up with Celebrity Chef Guy Fieri to Create the Ultimate Game Day Recipes

"The pregame festivities are just as important as the game itself, so if the food's on point, you've got yourself a party," says Guy Fieri. "I'm teaming up with RITZ to create recipes with these legendary crackers for the ultimate game day culinary playbook. Get ready, 'cause we're bringin' it big!"

Guy brings his flare and culinary expertise to a collection of six RITZ recipes that scream flavor including Southern BBQ Bites, Cheese Steak Sliders, Asian Shrimp Toppers, Meatball Poppers, Half Moons and Big Island Pork Bites. The recipes can be found at the RITZ Facebook page: www.Facebook.com/ritzcrackers.

"We are excited to bring the fun of RITZ to football fans and foodies alike through our partnership with Guy Fieri," says Sheeba Philip, Senior Brand Manager for RITZ. "RITZ has always been a staple at game day parties. With these fun and bold recipes, we are giving everyone a new way to make RITZ part of their celebration."

In addition to providing recipes from Guy, RITZ is also asking America to enter their own one-of-a-kind RITZ recipe for a chance to win a cash prize of $20,000 and dinner with Guy Fieri. Those up for the challenge can visit the RITZ Facebook page to enter.

www.Facebook.com/ritzcrackers

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

About Guy Fieri

Guy Fieri ('Fee-eddy')(www.guyfieri.com) is a celebrity chef and television personality best known for hosting Food Network's top rated shows and NBC's Minute To Win It. On Food Network, Guy covers America's culinary landscape with the popular Diners, Drive Ins and Dives series, teaches viewers how to make creative dishes with bold flavors on Guy's Big Bite, and showcases home cook's best recipes on Ultimate Recipe Showdown. His newest program, Tailgate Warriors, premiered as a one time special in 2009 and was picked up as a four episode series on Food Network in November 2010 with plans to reair in January 2011. An acclaimed restaurateur, he owns Johnny Garlic's and Tex Wasabi restaurants in Northern California and has developed the Guy Fieri Knuckle Sandwich cutlery collection. His charity, The Guy Fieri Foundation for Inspiration and Imagination helps our youth achieve their dreams. This busy dad and New York Times best-selling author is also launching his first cookbook, Guy Fieri Food (Houghton Mifflin) in May 2011.

For more information, please visit www.RitzGameDayRecipes.com.

Kraft Foods Corporate Affairs
Basil Maglaris, 847-646-4538
news@kraftfoods.com
or
Edelman
Jenny Altman, 212-819-4886
jenny.altman@edelman.com