Published: December 29, 2010
More than Seven Trillion SMS Messages Will Be Sent in 2011, According to ABI Research
LONDON - (BUSINESS WIRE) - SMS has proven an enormous success ever since it started to show its
first signs of traction in the early 1990s. So much so that next year,
according to ABI Research estimates, more than seven trillion SMS
messages will be sent worldwide, from nearly 4.2 billion mobile
subscriptions. Messaging is also more prevalent among younger
subscribers, and as they replace older subscribers, messaging will get a
further boost.
Messaging includes four types of communication: SMS, MMS, mobile email
and Instant Messaging. SMS is being increasingly regarded as something
of a commodity by users, due to falling delivery costs and high
competition. According to industry analyst Aapo Markkanen, "When these
trends towards commoditization are combined with the wider adoption of
mobile email and IM services, the revenue proportion of SMS and MMS
against the market total is expected to decline."
Email has the advantage of familiarity for many consumers, and, says
Markkanen, "Due to relatively low PC penetration in emerging regions,
for many consumers across Latin America, Africa, and south Asia mobile
devices will provide the primary screen for accessing email. This won't
be restricted to smartphones: many companies are developing solutions to
allow more basic handsets to handle email."
Messaging is, increasingly, a tool for the enterprise as well as for
individuals. Practice director Neil Strother notes that, "Mobile
messaging has distinct advantages for companies communicating with their
customers. It is universal, cost-effective and reliable, and most people
have their phones with them and switched on most of the time."
However the rate of mobile phone adoption generally will gradually
decline over the next five years, and growth in number of new customers
starting to use messaging will likewise slow gradually.
ABI Research believes that the future of mobile messaging will
increasingly be in unified toolkits that mash up and converge text and
multimedia messages, IM chats, emails and voicemails.
ABI Research's "Mobile
Messaging Services" study (http://www.abiresearch.com/research/1003433)
includes analyses on the market drivers and inhibitors for each service
segment and provides forecasts on related revenues and customer bases
for the period 2009-2015.
It is a component of two ABI Research Services: The
Mobile Consumer (http://www.abiresearch.com/products/service/The_Mobile_Consumer_Research_Service)
and Enterprise
Mobility (http://www.abiresearch.com/products/service/Business_Mobility_Research_Service).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 30+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
ABI Research
Christine Gallen, +44.203.326.0142
pr@abiresearch.com
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