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Rite Aid Customers Using Their wellness+ Card Can Win a Dream Vacation, Fitness Equipment and Personal Electronics in Rite Aid's New Resolution Rewards Sweepstakes

During Resolution Rewards, which runs from now through January 22, each time a wellness+ cardholder uses their wellness+ card, they will be entered for a chance to win one of 775 prizes to help them be healthier and more active in 2011. Prizes include: Polaris All-Terrain mountain bikes; Nintendo Wii game consoles, complete with Wii Fit and a balance board; Life Fitness ellipticals or treadmills; Apple iPod Touch and $50 iTunes gift card packages; Rite Aid gift cards; and the grand prize, a 4-day/3-night trip for two to the Canyon Ranch in Tucson, Arizona.

wellness+ customers can also earn a $20 +UP Reward by purchasing $100 or more of specially marked products throughout the store. Thousands of products throughout the store count towards the $20 +UP. Qualifying purchases are automatically tracked through a members' wellness+ card, so there is no need to submit receipts and enter information online. Once customers surpass $100 in qualifying purchases during the program period, the $20 +UP Reward will automatically print at the bottom of the receipt. The +UP Rewards can be used towards any item during a member's next purchase; some exclusions apply.

"With our Resolution and Winter Rewards program, we're able to deliver even more value to our 29 million wellness+ members, while giving away some great prizes along the way," said John Learish, Rite Aid Senior Vice President of Marketing. "The more often wellness+ members shop and use their wellness+ card, the greater their chance to win a prize that will help them enjoy winter a little more."

Customers can sign up for the free Rite Aid wellness+ rewards card at any Rite Aid store, online at www.riteaid.com or by calling toll-free 1-800-RITE-AID. With wellness+, members earn one point for every dollar spent on non-prescription store purchases and 25 points for every eligible prescription they fill at Rite Aid (prescriptions paid for in whole or in part by state or federal healthcare programs such as Medicare or Medicaid and prescriptions filled in New York and New Jersey are not eligible by law for accrual of points).

For more details on Rite Aid's Resolution Rewards program including complete sweepstakes rules or Rite Aid's wellness+ program, go to any Rite Aid store or visit www.riteaid.com.

Rite Aid (NYSE: RAD) is one of the nation's leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at http://www.riteaid.com.

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