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ZAGG Releases Sales Numbers for ZAGGmate, Will Introduce New Versions at CES

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SALT LAKE CITY - (BUSINESS WIRE) - ZAGG Inc. (NASDAQ: ZAGG) (www.ZAGG.com), a leading producer, designer, and distributor of electronics accessories for protecting and enhancing the mobile experience, including the popular invisibleSHIELD, ZAGGskins , ZAGGbuds , and ZAGGsparq brands, has released sales numbers for its successful new accessory, the ZAGGmate , including projections through 2010.

The ZAGGmate was introduced as a CES Innovations 2011 Design and Innovations Award Honoree at a ceremony in early November. The ZAGGmate first became available in select national big box retail locations around the United States on Black Friday, November 26th, and shortly afterward began shipping to their online customers. In that time, ZAGG has sold and shipped over $2 million worth of ZAGGmates through its various distribution channels.

"The initial reaction to the ZAGGmate has been fantastic, and we anticipate an even greater response as we expand the distribution of our award-winning product," said Derek Smith, VP of Sales for ZAGG. "The Apple iPad is a revolutionary device. From the moment I got my hands on it I enjoyed browsing the Internet and reading emails. It wasn't until I started typing emails that I realized I needed something else. The Bluetooth wireless keyboard and sleek protective functionality of the ZAGGmate enable me to get the most out of my iPad."

ZAGG will also introduce new versions of the ZAGGmate at 2011 International CES, which will run from January 6-9 in Las Vegas, Nevada. CES is the world's largest consumer technology tradeshow, and ZAGG will be displaying its products at booth number 15123.

ZAGGmate is a protective and functional companion to the Apple iPad that accentuates both the appearance and utility of Apple's innovative device. Made from aircraft-grade aluminum with a high quality finish, the patent-pending ZAGGmate matches the design, look and feel of the Apple iPad. When in use as a protective case, the ZAGGmate protects the most vulnerable spot, the screen, while only adding a quarter inch (¼" ) to the sleek device. It features a simple and innovative hinge stand for viewing and typing in both portrait and landscape mode. In addition, a built-in wireless Bluetooth keyboard allows for fast, responsive typing and interaction with the iPad's features. For more information about the ZAGGmate, please visit www.ZAGGmate.com.

For more information about ZAGG or any of its products, please visit www.ZAGG.com.

About ZAGG Inc.:

ZAGG is a market leader in providing innovative consumer products like films, skins, audio and power solutions that protect, personalize, and enhance the mobile experience. ZAGG's products are distributed worldwide with popular, award-winning brands such as the invisibleSHIELD, ZAGGskins , ZAGGmate , ZAGGsparq , ZAGGbuds and ZAGG LEATHERskins . The patent-pending invisibleSHIELD, ZAGG's flagship product, is the original thin film full-body protector, and is available in over 5,000 precision pre-cut designs with a lifetime replacement warranty. ZAGG products are available online at ZAGG.com and in major retailers around the globe, including Best Buy, AT&T, Target, RadioShack, Cricket, Carphone Warehouse and hundreds of other retailers. For more product or investor information please visit the company's web site at www.ZAGG.com.

Safe Harbor Statement:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.

Media:
ZAGG Inc.
Nathan Nelson, 801-263-0699, ext. 107
nnelson@zagg.com
or
Investor Relations:
Genesis Select Corp.
Kim Rogers-Carrete, 949-429-7408
krogersc@genesisselect.com



 
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