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City Sports Unveils New Georgetown Store with Grand Opening Shopper Events and Giveaways

The day-long grand opening event will feature several opportunities for local shoppers, including over $10,000 in gift bag giveaways, $3,000 in shopping spree giveaways, and hourly in-store raffles to help celebrate the Georgetown opening. Additionally, City Sports will give back to the community by donating funds to three area charitable organizations through the end of the year.

"To open a store in the heart of DC, we feel it's paramount to celebrate the people and causes that make this city so vibrant, something key to City Sports' own brand DNA," said City Sports President and CEO Jeff Connor. "Our goal for the flagship store is to truly become a part of the Georgetown community, and that's reflected in our grand opening activities."

Grand opening events scheduled include:

    --  Grand Opening Shopping Spree & Gift Bag Giveaway
        --  The first 50 people through the doors of the new City Sports on
            December 14th will each receive a gift bag worth over $250, loaded
            with product giveaways and the chance to instantly win one of three
            $500 City Sports shopping sprees.
    --  Raffles
        --  From 4 p.m. to close, shoppers will have a chance to instantly win
            quality raffle items every hour. Raffle items include jackets from
            The North Face, RayBan and Oakley Sunglasses, Polar Heart Rate
            Monitors, $250 shopping sprees and more!
    --  Gift Bag-a-Day Giveaway
        --  For shoppers who missed a chance at a stocked gift bag on Tuesday,
            additional gift bags and $250 shopping sprees will be given away
            daily through the end of the week.

In addition to the week's events, City Sports has pledged to donate $1 for every shopper who checks out of the Georgetown store through the end of the year to one of its three chosen local charitable organizations: Potomac Riverkeeper, Trips for Kids, and Washington Area Bicyclist Association.

To stay up-to-date on the latest information on the store opening, please visit City Sports' Georgetown Facebook page: www.facebook.com/CitySportsGeorgetown

About City Sports:

An award-winning specialty sports retailer headquartered in Boston, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. The company operates 18 metropolitan stores across the East Coast, with locations in Boston, Providence, New York, Philadelphia, Washington, D.C., Baltimore and Atlanta. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic brands, special niche brands and its proprietary "CS by City Sports" line , all focused on outfitting the urban athlete who participates in running, triathlons, training, cycling, swimming, yoga and tennis. City Sports was named one of 2010's "50 Best Running Stores in America" by the Independent Running Retailers Association in conjunction with Formula4Media.

www.citysports.com

SOURCE City Sports