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Park City Group Selected by Leading National Health Food Restaurant Chain for Enterprise Demand Sensing Solution

The purpose of implementing a DSS strategy is to benefit from store-level and supply chain information in near real-time to enhance sales, profits and customer/brand loyalty. Proprietary analytics from Park City Group accumulates sales and related data enabling more accurate decision making relating to product requirements and customer demand, with additional benefits pertaining to improved inventory management, forecasting, supply chain reconciliation, and cost savings. Like all of Park City Group's services, DSS is provided on a scalable, cloud computing subscription basis, which allows for efficient expansion of services and the accommodation of additional locations as its retail customers grow.

"We are very pleased to have been selected by a leading and fast growing national specialty retailer for our Demand Sensing Solution, one of the supply chain services on our unique Software-as-a-Service platform," said Randall K. Fields, Chairman & CEO of Park City Group. "At the heart of any growth company is an IT system to support mission critical functions and business process improvements. Our DSS optimizes performance at the store level while enabling continued growth for the entire organization, including automation to maximize sales, inventory management and increased product introduction opportunities. With the opportunity to add additional services, the risk mitigation and return on investment from our initial service made Park City Group stand out in a competitive crowd."

Mr. Fields continued, "Our selection by a leading retailer in its category for a large scale deployment is further evidence that Park City Group's Software-as-a-Service technology is in increasing demand. We continue to elevate our recognition in the marketplace, which is contributing to our growing supplier backlog and an increase in interest by retailers."

The implementation of Park City Group's Enterprise DSS will replace the retailer's current process involving manual driven forecasting and other operational tasks that limit growth opportunities due to labor intensive methods. The new process-oriented automated solution from Park City Group will obviate several areas of risks and bottlenecks that previously had prevented accurate ordering and led to lost sales. As growth continues, the scalability of Park City Group's solution will easily allow the addition of new stores, the opportunity to increase product offerings, and streamline the management of the customer's supply chain.

About Park City Group

Park City Group (NYSE Amex: PCYG) is a Software-as-a-Service ("SaaS" ) provider that brings unique visibility to the consumer goods supply chain, delivering actionable information that ensures product is on the shelf when the consumer expects it. Our service increases our customers' sales and profitability while enabling lower inventory levels for both retailers and their suppliers.

Through a process known as Consumer Driven Sales Optimization^TM, Park City Group helps its customers turn information into cash and increased sales, using the largest scan based platform in the world. Scan based trading provides retail trading partners with a distinct competitive advantage through scan sales that provide store level visibility and set the supply chain in motion. And since it is scan based, it can be used in a Direct Store Delivery (DSD) or warehouse setting.

Park City Group is the only company to provide robust, collaborative supply chain, merchandising and store level solutions for both retailers and suppliers. Its solutions and services enable retailers and suppliers to work collaboratively as strategic partners to reduce out-of-stocks, shrink, inventory and labor while improving profits, efficiencies, and customer service. These innovative solutions provide trading partners a common platform on which they can capture, manage, analyze and share critical data, bringing greater visibility throughout the supply chain, and giving them the power to make better and more informed decisions.

For more information, go to www.parkcitygroup.com.

Forward-Looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "if" , "should" and "will" and similar expressions as they relate to Park City Group, Inc. (" Park City Group" ) are intended to identify such forward-looking statements. Park City Group may from time to time update these publicly announced projections, but it is not obligated to do so. Any projections of future results of operations should not be construed in any manner as a guarantee that such results will in fact occur. These projections are subject to change and could differ materially from final reported results. For a discussion of such risks and uncertainties, see "Risk Factors" in Park City's annual report on Form 10-K for the year ended June 30, 2009, its quarterly report on Form 10-Q for the quarter ended September 30, 2009, and its other reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the dates on which they are made.

IR:
Darrow Associates, Inc.
Jordan M. Darrow, 631-367-1866
jdarrow@darrowir.com