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Allstate Sugar Bowl Offers First Official Hospitality Party at 2011 Bowl Game

PrimeSport will host the official Sugar Bowl pre-game hospitality party at the Pantheon Cafe two hours before kick-off. The Pantheon Cafe is located on the Plaza Level inside the Louisiana Superdome. Featuring an open premium bar, New Orleans inspired food, and exclusive stadium access, this hospitality party will be a first-class experience.

"PrimeSport has extensive experience and a first-rate track record when it comes to offering hospitality packages for college bowl games," said Paul Hoolahan, Chief Executive Officer for the Allstate Sugar Bowl. "This marks our first year to provide a hospitality offering and we really believe it will be one to provide lasting memories for fans and companies as they come to enjoy this city's extraordinary character and charm."

PrimeSport is offering Sugar Bowl hospitality and hospitality plus game ticket packages at www.primesport.com. "To join forces with the Allstate Sugar Bowl to provide both fans and companies with hospitality and ticket accommodations is very exciting for us here at PrimeSport," said Greg Nortman, Vice President, Business Development at PrimeSport. "New Orleans is a festive and energetic city and the Allstate Sugar Bowl has proven to be a fun experience year after year."

This year's game promises to be memorable as the college football season has been full of breakthroughs and upsets. As the regular season comes to a close, number 6 ranked Ohio State (11-1) and number 8 ranked Arkansas (10-2) will kick-off against each other on January 4^th in the Allstate Sugar Bowl. Ohio State will face the second highest ranked SEC team coming off a six-game winning streak in what is expected to be a close and exciting game in January.

For more information and to view a complete listing of hospitality package offerings to the 2011 Allstate Sugar Bowl, please visit http://www.primesport.com/shop/package_sugarbowl.asp.

About Sugar Bowl

The Allstate Sugar Bowl has established itself as one of the premier bowl games in the country, having hosted 22 national champions, 78 Hall of Fame players, 44 Hall of Fame coaches and 15 Heisman Trophy winners in its 76-year history. The Allstate Sugar Bowl will host the 77th Allstate Sugar Bowl Football Classic on January 4, 2011 and then will host both the Sugar Bowl Classic and the BCS National Championship Game in 2012. In addition to football, the Allstate Sugar Bowl is involved with various community initiatives through hosting and sponsorships of sporting events, awards and clinics. The organization supports and honors over 13,000 student-athletes each year. For more information, visit www.AllstateSugarBowl.org.

About PrimeSport

PrimeSport is the leading global Sports Travel and Event Management company, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game. The company is the official provider of hospitality and ticket programs with select NCAA Championships including the NCAA Division I Men's Basketball Championship Tournament, NCAA Men's Final Four, NCAA Women's Final Four, NCAA Men's College World Series^®, and NCAA Men's Frozen Four. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 1-800-591-9198.

NCAA, Final Four, Women's Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.

Kel & Partners
Jean Nickerson, 617-904-9393 x.129
jean@kelandpartners.com