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Athena's Cup Donates $20,000 to Gloria Gemma Breast Cancer Research Foundation

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WOONSOCKET, R.I. - (BUSINESS WIRE) - Athena's Home Novelties, one of the country's premier adult novelty companies, recently presented The Gloria Gemma Breast Cancer Research Foundation with a donation check in the amount of $20,000, a portion of the funds raised from its nationwide breast cancer campaign, Athena's Cup. The campaign, launched in 2009, seeks to collect 169,000 donated bras in an effort to raise breast cancer awareness and funding, and plans to continue collecting bras until it breaks the current bra-chain Guinness World Record.

Jennifer Jolicoeur, president of Athena's Home Novelties, presented the check at a recent Better Business Workshop. "We are thrilled to make this donation," said Jennifer Jolicoeur as she presented the check to director of development, Gary Calvino and executive director Maria Gemma. "The Gloria Gemma Breast Cancer Research Foundation is an amazing organization that devotes their time and effort to helping women and families affected by breast cancer."

"We're really pleased to be accepting these funds. The money is going to go towards our programs of outreach as we expand to reach people throughout the state," said Calvino as he accepted the check and thanked Athena's for their ongoing efforts. "We expect to have a relationship with Athena's for a long time. Let's keep going until we break that record!"

To date, the Athena's Cup campaign has collected more than 45,000 donated bras and more than $40,000 since launching its nationwide breast cancer campaign. In addition to the Gloria Gemma Breast Cancer Research Foundation, the Susan G. Komen For The Cure, and other breast cancer charities will benefit from the Athena's Cup campaign.

"Athena's Cup set out to make a difference and thanks to Goddesses, Adoni, businesses and everyone who donated and collected bras, we know we've done just that," said Jolicoeur. "While breast cancer awareness month has officially come to an end, we plan to continue on in an effort to reach new milestones and make additional donations to deserving charities."

Other charities interested in becoming involved with Athena's Cup are encouraged to send a request to marketing@athenashn.com. Businesses or individuals that wish to donate, please send one or more bras, with a $5.00 donation, to Athena's Home Novelties, 640 Winter Street, Woonsocket, RI, 02895. For more information, or to make an online donation, visit www.athenascup.org.

About the Gloria Gemma Breast Cancer Research Foundation

The Gloria Gemma Breast Cancer Research Foundation mission is to raise breast cancer awareness, increase breast health education and generate funding for critical breast health programs. The Foundation serves women, men and families affected by breast cancer, and partners with other programs and organizations' breast cancer programs. The Foundation offers support groups, educational programs and support services to those involved in battling breast cancer. For more information, visit www.gloriagemma.org.

About Athena's Home Novelties

Founded in 1998 by Jennifer Jolicoeur, Athena's Home Novelties is one of the country's premier adult novelty companies with over 1,400 active independent consultants, or "Goddesses," operating in over 35 states nationwide. Athena's seeks to empower women through sexual education in a safe and comfortable environment by offering only the highest quality products presented by a trained Athena's Goddess. Through its wide range of sensual home novelty and spa products, Athena's in-home parties are designed to bring passion into the lives of everyday women. With its flexible business plans and training programs, Athena's offers life-changing business opportunities for self-motivated, open-minded and energetic women. To book a party, become a Goddess, or learn more about the company and its products please visit www.athenashn.com.

For Athena's Home Novelties
Julie Sellew, 401-654-4976
athena@matternow.com



 
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