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Diva Entrepreneurs Launch 'As Seen On TV' Diva Dangler Campaign in Time for Holiday Season

The Diva Dangler is the brainchild of Sharon Monette-Owens and Irene Steiner, two inventors from Burlington, Vermont. Ms. Steiner was previously VP of Marketing for Vermont Teddy Bear and founder of The PajamaGram Company and brings more than 15 years of direct marketing expertise to the project. Ms. Owens worked as Product Design Engineer for Vermont Teddy Bear for 13 years and brings her fashion design background to developing products that combine function with beauty. The two have a knack for inventing simple solutions to life's little challenges, coming up with those clever ideas that make one say, "Why didn't I think of that?"

"We were noticing that we, and all of our friends had piles of earrings all over the house, while earring trees stood empty and jewelry boxes were abandoned with clumps of unused jewelry inside," said Irene Steiner, President of Big Big Beans, Inc. "Our brains starting churning and voila ... the Diva Dangler was born. Life's too busy to waste time finding matching earrings, that's for sure."

"The team at Competitive Edge is coordinating our entire campaign," added Sharon Monette-Owens, VP of Big Big Beans. "They've been incredibly vested partners, helping us focus on expanding the marketing of the Diva Dangler earring display, the first of many products we plan to bring to market with Competitive Edge."

Greg Parks, Competitive Edge's VP of Retail and Fulfillment Services, said, "We are very excited to be a part of the Diva Dangler launch. We think the product solves a common problem for millions of women and the Diva Dangler is going to be a huge success. The women in our office are already going crazy over it!"

Logo: http://www.ereleases.com/pic/2010-Diva-Dangler.jpg

Photos and video available upon request.

For more information about the Diva Dangler, please visit http://www.divadangler.com.

For more information on Competitive Edge and its list of services - please visit http://www.compedgemedia.com.

    CONTACT:

    Greg Parks
    Competitive Edge Media Marketing, Inc.
    (805) 788-0685 Office x102
    (805) 788-0723 Fax
    greg@compedgemedia.com
    http://www.compedgemedia.com

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SOURCE Competitive Edge Media Management, Inc.