Published: November 15, 2010
Garmin Announces echo Series Fishfinders for Inland Anglers
OLATHE, Kan. - (BUSINESS WIRE) - Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the
global leader in satellite navigation, today announced the echo
series - a new line of standalone fishfinders that raise the standard
for freshwater sonar performance and ease of use. From economical
8-level grayscale units to a full array of super-bright color models,
these new Garmin systems sport an updated look, and with Garmin HD-ID
target tracking technology, they deliver the separation and definition
fishermen need and expect.
Garmin's echo 550c sports an updated look, and with Garmin HD-ID technology, it delivers excellent target separation and definition. (Photo: Business Wire)
"The new echo generation is Garmin's return to the freshwater market,"
said Dan Bartel, Garmin's vice president of worldwide sales. "We've
significantly increased the power and improved the performance so that
with every echo, you can count on clear, concise fish targeting and
bottom tracking."
Nine time F.L.W. Tour Championship qualifier, and long-time
Garmin-sponsored pro, Scott Martin, will be the face of the new "I'll
echo that" campaign that will kick off in 2011.
"Whether I'm fishing a tournament or just for fun, my Garmin is always
leading the way," said tournament fisherman, TV host and pro bass guide
Scott Martin. "For me, just like every fisherman out there, it's all
about catching more fish - and I'm confident that these powerful new
fishfinders will help get even better results."
The premier high-resolution echo 550C features an ultra-sharp
video-quality 640x480 pixel 5-inch VGA screen, a powerful 500-watt sonar
transmitter, and offers excellent fish arch display and bottom tracking
as deep as 1,900 feet. The echo 550c is dual beam (200/77 kHz) capable
and gives optimum deep or shallow water performance with up to 120
degrees of effective fish scanning area. Garmin's echo 500C
boasts the same aforementioned premium features, and offers a crisp
256-color QVGA display which gives 320x234-pixel resolution for
extra-sharp detail on fish returns, structure and bottom soundings.
For the fisherman on a budget, the echo 300c is a great color
sonar option and uses Garmin's exclusive HD-ID target tracking
technology to give you a crystal-clear picture of fish returns and
bottom features on its 3.5-inch TFT display. The echo 300c is the first
in its class to offer dual-frequency compatibility that lets you
optimize performance for deep or shallow water. The 300-watt RMS sounder
can scan as deep as 1,500 feet with up to 120 degrees of viewing angle
to see target fish well beyond the sides of your boat.
Garmin's echo series also features three fishfinder models with
grayscale displays. The echo 200 is a 5-inch, versatile
fishfinder that combines easy operation with a powerful 300-watt RMS
sounder. This fishfinder has a high-resolution grayscale display, and is
dual-beam capable. With the echo 200, you can scan deep water to a
maximum depth of 1,500 feet. In a compact, space-saving design, Garmin's echo
150 dual-beam fishfinder features an ultra-crisp 4-inch, 8-level
grayscale display. With 200 watts RMS of sonar power output, the echo
150 lets you scan depths down to 1,300 feet. And completing the echo
series family of fishfinders, the echo 100 is a single-beam (200
kHz) sonar that features fast screen updates on its 4-inch grayscale
display. The echo 100 transmits with 100 watts RMS of power output,
which gives you depth down to 600 feet.
Each model in the echo series features Garmin's new HD-ID target
tracking technology, which gives you an amazing level of detail on fish
returns, structure and bottom contours. For an uninterrupted view of the
sonar image, the echo 200, 300c, 500c and 550c also boast Garmin Smooth
Scaling technology, which means you won't lose sight of the
sonar history as the unit changes depth ranges. And the 5-inch models
(echo 200, 500c and 550c) also feature the ability to rewind your sonar
history, to ensure that you don't miss a thing.
These new systems come with everything you need - including a trolling
motor transducer mount - to make getting on the water even faster and
easier. All six new models also come standard with a quick-release mount
with tilt and swivel included, and the 5-inch units also include a
quick-disconnect cable management system. An optional flush-mount kit is
also available for each model.
Manufacturers suggested retail prices are as follows: $449.00 for the
echo 550c; $349.99 for the echo 500c; $219.99 for the echo 300c; $159.99
for the echo 200; $99.99 for the echo 150; and $79.99 for the echo 100.
For more information, including availability, visit www.garmin.com/onthewater.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN),
the global leader in satellite navigation. Since 1989, this group of
companies has designed, manufactured, marketed and sold navigation,
communication and information devices and applications - most of which
are enabled by GPS technology. Garmin's products serve automotive,
mobile, wireless, outdoor recreation, marine, aviation, and OEM
applications. Garmin Ltd. is incorporated in Switzerland, and its
principal subsidiaries are located in the United States, Taiwan and the
United Kingdom. For more information, visit Garmin's virtual pressroom
at www.garmin.com/pressroom
or contact the Media Relations department at 913-397-8200. Garmin is a
registered trademark and echo, Garmin HD-ID and Smooth Scaling are
trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service
marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd.
and its business. All statements regarding the company's future product
introductions are forward-looking statements. Such statements are based
on management's current expectations. The forward-looking events and
circumstances discussed in this release may not occur and actual results
could differ materially as a result of known and unknown risk factors
and uncertainties affecting Garmin, including, but not limited to, the
risk factors listed in the Quarterly Report on Form 10-Q for the quarter
ended June 26, 2010, filed by Garmin with the Securities and Exchange
Commission (Commission file number 0-31983). A copy of such Form 10-Q is
available at www.garmin.com/aboutGarmin/invRelations/finReports.html.
No forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and Garmin
undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6510520&lang=en

Garmin International Inc.
Carly Baltes, 913-397-8200
media.relations@garmin.com
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