Published: November 10, 2010
Bally Technologies' iVIEW Networked Products Are Changing the Customer Experience at the Point of Play
LAS VEGAS - (BUSINESS WIRE) - Bally Technologies, Inc. (NYSE: BYI):
-
GLI approves iVIEW Display Manager (DM) For Five Manufacturers'
Gaming Devices
-
iVIEW Network with Elite Bonusing Suite Wins Top Guest Experience
and Gaming & Technology Awards
-
Floor-wide Bonus Applications Generate Incremental Revenue
Bally
Technologies' (NYSE: BYI) iVIEW
networked products are changing the game by enabling operators to
create differentiating experiences at the point of play on any game from
any manufacturer!
Great applications are being delivered on both the traditional iVIEW
display, as well as the game-changing iVIEW
Display Manager (DM), with its picture-in-picture-style technology.
This amazing iVIEW networked technology is enabling casinos to offer
powerful floor-wide bonusing events and rich customer-service features
that have not been available on a gaming device until now.
These types of innovative solutions surely captured the attention of the
panel of industry experts that recently named Bally's Elite
Bonusing Suite and iVIEW DM the winner in the Hospitality
Operations Technology Awards' "Guest Experience Enhancement" category.
This powerful product combination also won first place in the 2011
Gaming & Technology Awards' "Best Consumer-Service Technology" category.
"This technology has evolved so much from its original purpose, which
was to display selected player account information, augmented by
marketing content," said Bruce Rowe, Bally's Senior Vice President of
Strategy and Business Development. "It has become everything from a
self-service kiosk, to a bonusing and rewards tool, to a channel for
streaming video directly onto the slot machine without interrupting
play. Frankly, it's pretty amazing what this technology can do when it
comes to changing the experience at the point of play."
By December, Bally Technologies will have the single largest
installation of windowing technology on the main game screen in North
America, with more than 1,100 games from five manufacturers.
Floor-wide Bonusing Adds Excitement
One of the iVIEW network's most compelling applications, according to
Rowe, is when it is used in combination with Bally's Elite Bonusing
Suite. These interactive floor-wide bonusing events enable players to
spin wheels, select and root for their favorite contest-driven car or
horse, get instant rewards on their birthday, and participate in
floor-wide slot tournaments. Casinos can now make marketing
reinvestments at the game instead of in the mailbox. And this is only a
smattering of what this highly interactive and customizable combination
of solutions can do.
Barona Resort & Casino in Lakeside, Calif., experienced the power of
iVIEW and the Elite Bonusing Suite firsthand last July, when they
launched "Off
to the Races," a virtual-racing promotion on all 2,000 of their slot
machines using iVIEW, the Elite Bonusing Suite, and Bally's CoolSign
media management. During the month-long promotion, qualified, carded
slot players received notification of the bonus event on their slot
machines and were given the option to touch and choose an animated
horse. They received a prize from the casino whether they chose the
winning horse or the last-place finisher.
"This promotion is the first event ever where 2,000 devices and more
than 50 displays were all synchronized for a floor-wide community gaming
experience," said Mike Murphy, Barona's Vice President of Technology.
"Because our customers had to earn 100 points to be eligible to even
participate, it helped generate revenue and increased the percentage of
carded play. Plus, the interactivity and ability for players to choose
their horse to cheer for definitely added a feeling of excitement and
anticipation on our floor. 'Off to the Races' has been, by far, our most
successful casino promotion."
GLI-Approved On Five Manufacturers' Games
iVIEW DM is backward compatible, and can create the same customer
experience on the main game screen of older and new games from any
manufacturer that uses open video and touch-screen protocols. To date, Gaming
Laboratories International (GLI) has approved iVIEW DM for
implementation on five different manufacturers' games.
Pechanga Resort & Casino in Temecula, Calif., is currently running the
technology on games manufactured by Aristocrat Technologies, Bally
Technologies, IGT, Konami Gaming, and WMS Gaming, and more are on the
way.
Buddy Frank, Pechanga's Vice President of Slot Operations, was initially
hesitant about the picture-in-picture-style technology, concerned the
addition of an on-screen message would be distracting. Player testing
showed otherwise.
"Placing the information in front of the player is smart, but the
breakthrough is that they are getting something in return - a chance for
more winnings, elevated service options, or choices tailored for them,"
Frank said.
Stream Live Video, Without Interrupting Game Play
One of the first to try the video-streaming feature was the Oneida
Casino in Green Bay, Wis. For the past two years, they have broadcast
Green Bay Packers games to all of their slot machines using the iVIEW
player-interface displays, enabling their enthusiastic fans to watch the
sporting event without interrupting their game play.
"The iVIEW network has so many features and benefits, including the
ability to interface with third-party applications, that the
possibilities are endless for customer service, marketing, bonusing,
tournaments, and rewards," Rowe said. "While this technology is in the
early stages of adoption, we are most excited about how our customers
who have already installed it, or are currently testing it, envision
using it to drive ROI and add excitement on their casino floor."
See Live Demos at G2E 2010
At the Global
Gaming Expo in Las Vegas next week, Bally will showcase these
exciting applications, including DM Tournaments , which enables casinos
to instantaneously turn sections of their floor, with games from
multiple manufacturers, into tournament games, solving the age-old
dilemma of how to keep high-earning games in great locations while also
hosting tournaments in the same high-profile locations to add excitement
on the floor.
Visitors to Bally's G2E booth will also get to see U-Spin Bonusing on
iVIEW DM. This application enables casinos to offer the popular U-Spin
play mechanic in which players touch and spin a virtual wheel and win
marketing dollars at the point of play.
Products in Action at Systems User Conference 8
Pechanga Resort & Casino, which has been selected as the location for
Bally's 8th annual Systems User Conference March 8-10, 2011,
will showcase iVIEW DM on more than 1,200 games from at least five
different manufacturers, representing the largest number of games from
the most varied group of suppliers using windowing on the main game
screen. The casino operator has been an early adopter of many of Bally's
most cutting-edge systems solutions, and user conference attendees will
get a chance to see how Pechanga is using the integrated Bally solutions
suite to drive real ROI.
A number of other casino operators are testing iVIEW DM technology with
the Elite Bonusing Suite applications as well as other features such as
streaming video.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world's No. 1 gaming-systems Company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.ballytech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company's filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today's date.
- BALLY TECHNOLOGIES, INC. –
Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director
of Corporate Communications
Lolson-reyes@ballytech.com
Michael
Carlotti, 702-584-7995
Vice President of Treasury and Investor
Relations
mcarlotti@ballytech.com
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