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ArX Mobile Announces New Board Members

Board Expanded in Response to Rapid Growth and Client Success

ArX Mobile, a leading mobile marketing company, announces the appointment of two additional board members.

"Given our momentum and projected growth, the time was right to enhance our Board," said Phil Sweatman, Founder & CEO of ArX Mobile. "I am delighted to have such accomplished individuals provide their expertise to manage our growth and better serve client needs. Their decision is a testament to our great success in turning mobile marketing and advocacy into a primary communications channel for our clients."

Joining the board alongside Phil Sweatman, Founder & CEO of ArX Mobile, are:

Matthew Johnson -- Chairman of the Board of Directors
Mr. Johnson, Managing Partner of Gemini Partners a boutique investment bank focused on middle market clients, brings to ArX more than twenty years of investment banking and executive operational experience. Mr. Johnson completed over 50 transactions with an aggregate value in excess of $5.0 billion. He has financed and strategically advised a number of middle market companies, including a healthcare software firm where he also served as CFO.

Timothy Doede -- Member of the Board of Directors
Mr. Doede brings to ArX extensive experience in growing companies. Timothy is currently a Portfolio Manager at Sands Brothers where his responsibilities included financial analysis, due diligence, and related research. He helped raise $80 million in asset-based loans and $70 million in equity financing to support the acquisition of the Seabourn Cruise Line. Timothy has also been a Portfolio Manager for Carelia Capital, a hedge fund that specialized in European equity arbitrage strategies, and a Vice President at Water Tower Capital, a boutique investment bank in Chicago specializing in distressed situations.

About ArX Mobile
ArX Mobile Inc. enables global text and multi-media communication campaigns on mobile devices through our technology platform and services organization. Our clients include blue-chip international consumer brands, mHealth initiatives, political candidates, advocacy and non-profit organizations, and higher education institutions. We've developed some of the most impactful mobile communication campaigns ever delivered (including Barack Obama for President). ArX's award winning mobile technology platform makes it easy for brand managers, political campaign managers, and strategic communication agencies to design and deliver mobile campaigns and maintain a database of the people you want to reach and energize for your cause or product. ArX Mobile is headquartered in McLean, Virginia with offices in Washington, D.C. For more information, visit www.arxmobile.com.