Published: November 03, 2010

AutoTrader.com Speaks About Innovative Concept Lab

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DULLES, Va. - (BUSINESS WIRE) - On November 10 at 2PM EDT, Vovici, the leading provider of online survey software and enterprise feedback management (EFM) solutions, will host a webinar titled "Building A Cost-Effective, In-House Concept Testing Process" presented by Morgan Richards, senior manager of research, AutoTrader.com, and Dave Capuano, vice president of marketing, Vovici.

Richards will share how AutoTrader.com developed the "Concept Lab," an in-house research solution, enabling the ability to test new and revised online concepts with site users in a cost-effective manner.

AutoTrader.com was facing challenges many companies can relate to; no quantitative consumer feedback, no budget and time constraints. The solution was a cost-effective, normative virtual concept testing approach. The key take-aways will include:

How to obtain user feedback before launching a new idea on your site
Which feedback mechanisms provide relative quick and inexpensive actionable results
How to reconcile in-house research and site visitor feedback

"Concept testing is the process of using quantitative and qualitative methods to evaluate customer response to a product idea prior to the introduction of a product to the market," states Dave Capuano, vice president of marketing for Vovici. "Since the launch of the Concept Lab, AutoTrader.com has recognized tremendous results including critical feedback to help shape and refine decisions early in the design process, pinpoint priorities and top designs resulting in substantial cost savings. We invite any company looking to collaborate with their site visitors and customers to this informative webinar."

To register for this webinar, Building A Cost-Effective, In-House Concept Testing Process, go to: http://bit.ly/cbyZcM.

About Vovici

Vovici is the leading provider of intelligent online survey management and feedback solutions. Powerful, scalable and easy to use, Vovici's solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.

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