Published: November 02, 2010
Hey Mom - Look, No Hands. GameStop Announces Nationwide Kinect Launch Events
GRAPEVINE, Texas - (BUSINESS WIRE) - GameStop Corp. (NYSE:GME), the world's largest video game and
entertainment software retailer, today announced that it will host
midnight events to celebrate the launch of Kinect, Microsoft's
new full-body motion sensor designed exclusively for Xbox 360. More
than 2,000 U.S. GameStop stores will re-open at 10 p.m. local time on
Nov. 3 to host launch-night activities and a countdown to midnight when
pre-order customers will be the first to get "Kinected." Customers
should check in advance with their local store for exact times and
details.
"Kinect is taking game play to the next level, allowing players to
experience video gaming in a whole new way," said Bob McKenzie,
GameStop's senior vice president of merchandising. "We are very excited
to see our customers embracing this technology, and we expect this
excitement to continue through the holiday season."
Additionally, on Saturday, Nov. 6, GameStop will host Kinect demo day
events at 330 of its locations. Customers will be able to jump into the
hands-free gaming action from 1-4 p.m. local time where they can demo Kinect
Adventures, Kinect Joy Ride and Dance Central.
For more information or to find the closest midnight launch event or
demo day, visit www.GameStop.com/kinectmidnight
or www.Gamestop.com/kinectdemo.
Note to News Media: B-roll available upon request. Special
media requests should be coordinated through GameStop Media Relations,
(817) 424-2000, bethsharum@gamestop.com
or larinenixon@gamestop.com.
About GameStop Corp.
Headquartered in Grapevine, TX, GameStop Corp., a Fortune 500 and S&P
500 company, is the world's largest video game and entertainment
software retailer. The company operates 6,549 retail stores in 17
countries worldwide. The company also operates an e-commerce site, GameStop.com,
and publishes Game Informer(R) magazine, a leading multi-platform video
game publication. GameStop Corp. sells new and used video game software,
hardware and accessories for video game systems from Sony, Nintendo, and
Microsoft. In addition, the company sells PC entertainment software,
related accessories and other merchandise. General information on
GameStop Corp. can be obtained at the company's corporate website: http://www.gamestopcorp.com.
Beth Sharum
GameStop Corp.
(817) 722-7281
BethSharum@GameStop.com
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