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Rentrak Signs Contract With Cinetic Rights Management to Track Its On-Demand Movie Content Offerings

PORTLAND, Ore., Nov. 2, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that it has signed a contract with Cinetic Rights Management (CRM), a distributor specializing in digital content aggregation and delivery, to provide advanced on-demand measurement via Rentrak's industry-leading OnDemand Essentials system.

FilmBuff, CRM's movies-on-demand service, curates the best in original content for online audiences regardless of their viewing platform. As one of the largest and most successful suppliers of digital entertainment content, FilmBuff is carried on leading platforms across North America and Europe through its partnerships with cable, satellite and telco companies, game consoles, online retailers, wireless platforms, and hardware manufacturers.

"Rentrak provides access to timely usage data that is an essential tool for us to maximize the potential revenues of our films," said Janet Brown, CEO of Cinetic Rights Management.

"As the on-demand platform continues to flourish with the addition of new content offerings, we are pleased to be working with Cinetic Rights Management. It is Rentrak's role as the industry's measurement currency to provide robust measurement and analysis via OnDemand Essentials so our customers can better understand and market this dynamic sector of the media and entertainment industry," said Carol Hinnant, senior vice president of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 80 million set-top-boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on-demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com

    Contacts for Rentrak Corporation:
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    Sallie Olmsted / Amanda Bialek
    Office: 310-854-8124 / 310-854-8151
    Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation