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Hot Apple Cider Now in K-Cup Portion Packs for Keurig Single-Cup Brewers - a New Way to Enjoy a Seasonal Favorite

One of the season's most popular beverages is now available in K-Cup portion packs. Hot Apple Cider by Green Mountain Naturals is made with real apples, brown sugar, and a touch of cinnamon. (Photo: Business Wire)

Hot Apple Cider K-Cups are made with real apples, brown sugar, and a touch of cinnamon. Within seconds, the Keurig Single-Cup Brewer creates a warm, comforting mug of cider at the touch of a button. Hot Apple Cider is the first beverage from the Green Mountain Naturals brand, a line of K-Cups with naturally delicious fruit-based beverages made from simple ingredients, without any artificial flavors or preservatives.

"When we asked Keurig users what they'd like to see offered in a K-Cup, apple cider was overwhelmingly requested most often," said Ken Crites, Marketing Director for the Specialty Coffee business unit of Green Mountain Coffee Roasters, Inc. "Unlike instant versions, our Hot Apple Cider is Keurig Brewed, using real apples and extracting the flavor through the hot water and pressure from the Keurig brewer. We believe Hot Apple Cider from Green Mountain Naturals will appeal to the whole family and give people yet another way to enjoy their Keurig Brewer."

Hot Apple Cider K-Cup portion packs are available at www.GreenMountainCoffee.com, www.Keurig.com, and www.BusinessCoffeeExpress.com through February 2011. A box of 24 K-Cups sells for $18.45. Hot Apple Cider K-Cups will also be available at select retailers in 16-count boxes as a fall seasonal item, and in 24-count boxes for offices on November 15.

Green Mountain Naturals is part of the Specialty Coffee business unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR).

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR's operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully's Coffee, Green Mountain Coffee^®, Newman's Own Organics coffee, Timothy's World Coffee^® and Diedrich, Coffee People^® and Gloria Jeans^®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup portion packs for Keurig Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tully's, Timothy's and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company's email alerts, individuals can receive news directly from GMCR as it is released.

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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6492669&lang=en

GMCR's Specialty Coffee Business Unit
Sandy Yusen, 866-968-2739
sandy.yusen@gmcr.com