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Artefact Featured at 22nd Biennial of Industrial Design in Slovenia

Artefact Design Director August de los Reyes to Give Keynote "The Poetics of Everyday Objects" November 4 in Ljubljana

Artefact, the Seattle-based strategic design firm, announced today that design director August de los Reyes will give the closing plenary address for the International Seminar on Information Design of the 22nd Biennial of Industrial Design in Slovenia. Organized by the Architecture Museum of Ljubljana, the Biennial of Industrial Design or BIO, its Slovene acronym, continues the 46-year tradition of presenting exhibitions surveying the state of international design.

The lecture, titled "The Poetics of Everyday Objects," will debut the latest research conducted by De los Reyes on the design implications of technologically-augmented objects. It will take place on November 4 at 3 pm CET in Ljubljana.

The Architecture Museum of Ljubljana is a specialized nonprofit institution that organizes events and exhibitions on design and architecture with guest speakers including Dieter Rams, Kenneth Frampton, Ezio Manzini, Jonathan Chapman, Clive Dilnot, Per Mollerup, and Victor Margolin.

"We are honored to be part of this international event," said Gavin Kelly, co-founder and principal at Artefact. "It is exciting to see Artefact's expertise in design, research, and technology represented on the global stage. August's talk reflects how Artefact balances the humanistic yet practical approach that we continue to deliver to our client partners."

de los Reyes joined Artefact after seven and a half years at Microsoft where he led multi-disciplinary teams and industry-wide design initiatives in areas including search, hardware-software integration and natural user interface. He holds an MDesS with Distinction in Product Design from Harvard University, and maintains an affiliate faculty appointment at the University of Washington Division of Design. de los Reyes was a juror for the 2009 International Design Excellence Awards.

About Artefact
Artefact (www.artefactgroup.com) is a design consultancy that works with a variety of high tech consumer electronics, communications, and computer software clients to research user needs and design breakthrough software and technology products.

Since 2006, Artefact has partnered with major industry players like Microsoft, Intel, Panasonic, Apple, SONOS and John L. Scott Real Estate to deliver innovation to mobile systems, gaming and entertainment systems (Xbox 360, SONOS Multi-Room Music Player), in-flight entertainment systems, natural user interfaces (Microsoft Surface), client applications (Microsoft WorldWide Telescope), and productivity solutions (Office Live), just to name a few.

Artefact has also earned industry recognition winning awards from AIGA and I.D. Magazine in their annual design competitions in 2008 and 2009. Artefact is a young company, but with rapid growth, it is becoming a prominent player in digital product design.