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Seventh Generation Releases 2009 Corporate Consciousness Report

Latest Sustainability Assessment Details New Goals, Carbon Cuts and Product Changes

Seventh Generation, the nation's number one brand of non-toxic household and personal care products, has released its Corporate Consciousness Report for 2009. The new report, which is available in a new and more easily navigable online format designed to enhance accessibility to a wider set of stakeholders, outlines the company's new sustainability goals and its continuing progress in a wide number of key areas.

Titled "Return on Purpose," the new accounting sheds fresh light on Seventh Generation's ongoing journey on the path towards a deeper level of sustainability. In a report filled with highlights, several crucial product milestones stand out, including:

• bringing the post-consumer recycled plastic content of three product bottles up to an industry-first 90%
• the purchase of sustainable palm oil credits
• launching a line of botanical disinfecting cleaners
• eliminating traces of 1,4-dioxane byproducts from its dish liquid and laundry detergents.

These results are complemented by a set of new company-wide sustainability goals, which call on the company to reduce its virgin plastic use by 80% over the next 5 years, obtain 100% of its palm oil from sustainable sources by 2012, and ensure that all of the materials and ingredients used in its products come from renewable plant and mineral sources that ensure compostability and/or biodegradability in marine environments.

The report also tracks the company's progress on a centerpiece series of energy and climate goals. This includes a 7% reduction in carbon emissions and a 13% decrease in employee carbon footprints between 2005 and 2009. Future goals involve lowering packaging and product solid waste by 25%, and deploying a 100% renewable electricity supply at Seventh Generation's corporate headquarters. In addition to these benchmarks, the report outlines a variety of other initiatives from the company's consumer facing Laundry Revolution program to reduce the life cycle impacts of its laundry products to a corporate giving program that saw a record $435,600 in donations made in 2009. Other sections examine community life at the company and provide a look at the company's recent economic performance.

Importantly, the release of Seventh Generation's new corporate consciousness report also marks a big leap forward with report format itself. This year, for the first time, the complete document is available in a new online format that moves it away from a linear paper-based report and towards a richer and more frequently updated online reporting platform. Rather than force stakeholders to manually flip page-by-page through hard copy or PDF versions, the new format invites them to read small sections at a time and comment and post links to Facebook and Twitter. This new online format allows our readers to navigate through searchable content, select areas of interest, and choose to dive deeper into stories and data where desired.

To read the entire Seventh Generation 2009 Corporate Consciousness Report, visit http://www.7genreport.com/.

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet.

The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com.