NEWS

WIRES

OTHER

Handmark Launches Left and Right Political News Apps with Exclusive 'Talk Back' Feature

KANSAS CITY, Mo., Nov. 1, 2010 /PRNewswire/ -- In the midst of the heated midterm elections, premier mobile app developer Handmark® today announced the launch of two political news apps delivering a customized experience for each side - PolitiCaster Right and PolitiCaster Left. These free, ad-supported apps are immediately available to download for Android-based devices through the Android Market and Handmark.

The PolitiCaster apps bring all the best national and local political news and commentary from hundreds of news sources together in a simple, easy to use mobile experience. The apps include customized content based on the different viewpoints of each party. PolitiCaster Right features special news and commentary from some of the most influential conservative blogs, including The National Review, Red State, and Michelle Malkin, while PolitiCaster Left includes instant access to leading liberal blogs like the Huffington Post, Daily Kos, Think Progress and more.

In addition to sharing articles via E-mail, Facebook, and Twitter, a new and exclusive "Talk Back" feature in both PolitiCaster apps enables users to send a personal note or forward any article to their senators, congresspersons, popular political media personalities, or even the President.

"In addition to a fantastic customized mobile news and information experience, PolitiCaster brings a whole new voice to politics," said Evan Conway, EVP of Marketing at Handmark. "The innovative new Talk Back feature puts the power in the hands of mobile users to instantly share articles and their opinions with their elected officials and popular media personalities like they never have before."

Handmark plans to launch the PolitiCaster apps across other mobile platforms in the coming weeks.

This announcement follows a string of milestone achievements which have defined Handmark as the leading mobile app company. Handmark has launched mobile apps for more than 200 media brands this year, in addition to creating a variety of its own mobile apps brands including TweetCaster, Express News, and others.

Advertisers interested in placement within the PolitiCaster apps or other Handmark apps should contact advertising@handmark.com.

About Handmark

Handmark is the world's leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Leveraging 10 years of experience, Handmark is trusted by many of the world's leading media brands. The company delivers the industry's only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark also has a rich history of operating successful mobile application stores around the world and continues to create some of the industry's most successful mobile brands. For more information, visit www.handmark.com or follow Handmark on Twitter and Facebook.

SOURCE Handmark