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Littler Diecast Rebrands to Emphasize Innovation and Excellence

Littler Diecast Corporation introduced a new logo and tagline as part of an extensive rebranding campaign designed to create a stronger perception of Littler Diecast and its extensive capabilities among existing and prospective customers.

The cornerstone of the new campaign is a contemporary logo design, incorporating a stylized LD and the tagline, "Innovation. Experience. Excellence." The primary blue and gray colors help maintain a link to the branding previously used by Littler Diecast.

"Our new tagline succinctly captures the key attributes that we have provided to our customers for nearly 60 years," explained CEO John D. Littler. "The modern logo design highlights the investments our company has made in new technology, automation and quality control, along with our commitment to top-level environmental and safety practices."

Littler noted that today's customers demand innovative, environmentally friendly manufacturing processes in addition to high-quality products, great customer service and knowledgeable technical support. The company produces a large variety and quantity of castings for many different applications and industries. It runs high-pressure, cold-chamber die casting machines ranging from 250 tons to 1200 tons. In 2010, the Littler organization has added a 1200 ton cold-chamber die casting machine and a significant amount of precision machining capacity in response to an overall increase in business activity.

"Quality, value and on-time delivery are integral elements in today's market," said Littler. "Customers want to purchase from someone that cares about the environment and uses progressive management methods."

The new branding will be used on all marketing and corporate identity materials, as well as in an expanded website with new online capabilities.

About Littler Diecast Corporation

Littler Diecast Corporation (www.littlerdiecast.com) is a manufacturer of machined aluminum alloy and high-strength ZA alloy die castings and assemblies based in Albany, Ind. Since 1954, the company has been a distinguished leader in the die casting industry with proven expertise in aluminum and high-strength ZA-12 and ZA-27 zinc die casting. The company's current account base includes customers representing the electric motor market, industrial/commercial lighting, transportation, agricultural products and industrial equipment. Littler Diecast's engineering capabilities combined with years of consistent, stable experience and leadership help to provide exceptional value to its customers.