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SportsMEDIA Technology Corporation Delivers New Ticker, Clock & Score Solutions for 2010 NBA Season

"SportsMEDIA new ticker capabilities offer clients, including NBA TV, a unique way to broadcast the most relevant content in real-time," said Don Tupper, vice president of business development for SportsMEDIA. "Our software is sophisticated and can be pre-programmed with a wide variety of alerts that determine the type of content that can interrupt the ticker and be dynamically displayed, such as final scores in basketball or football, game upsets in college football or a no hitter in baseball. Given that SportsMEDIA can automate this entire process, the networks can produce a timelier, informative and entertaining broadcast that does not require any additional human intervention. This frees network resources to focus elsewhere."

SportsMEDIA Gives Edgy Look and Feel to NBA Broadcasts

SportsMEDIA is well known in the industry for its advanced graphics presentation and clock and score capabilities. For the current NBA season, SportsMEDIA will work with TNT, Altitude (Denver Nuggets), KCAL (Los Angeles Lakers), the Sacramento Kings TV Network, Madison Square Garden Network (New York Knicks) and the YES Network (New Jersey Nets) to rollout new graphics presentations, including the clock and score information, for their game broadcasts. The new graphics enhancements include more sophisticated animation packages, multiple team-specific animated elements and highly integrated packages that work together to build an energy and excitement among NBA fans. By customizing the graphics presentations, SportsMEDIA helps each network develop a unique personality and energy associated with their NBA broadcasts.

"SportsMEDIA is continually evolving its graphics features to help our clients produce the freshest, most exciting broadcast for basketball fans," said Patricia Hopkins, vice president of marketing for SportsMEDIA. "Clients know that in working with SportsMEDIA, they have access to the most advanced graphics presentation available. SportsMEDIA's technology provides the tools to enable leading-edge looks that broadcasters want now and that have the capacity to meet their future creative needs. It all boils down to engaging the fans with graphics that are easy to understand and highly entertaining as well."

SportsMEDIA Also Supports In-house Television Production

In addition to supporting the television broadcasts of NBA games, SportsMEDIA also works with team and in-house stadium productions, including the production teams for the Sacramento Kings at ARCO Arena and the Atlanta Hawks at Philips Arena, for their in-arena television broadcasts. SportsMEDIA helps these teams produce content for their in-house production including data driven channels, clock and score graphics and statistics for VIP guests watching from the hospitality suites.

The 2010-11 NBA season, which will be the 65^th season of the National Basketball Association, begins on October 26, 2010.

About SportsMEDIA Technology Corporation

SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sporting events. The company has won 17 Emmy awards and two Telly Awards since 1993. SportsMEDIA's solutions have been used at the most prestigious sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA's customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.

SportsMEDIA Technology
Patricia Hopkins, 919-493-9390, ext. 351
V.P. Marketing
p.hopkins@sportsmedia.com
or
PR Strategies
Mary Hecht-Kissell, 919-846-4949
maryhk@pr-strategies.com