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Rite Aid Pharmacies Co-Branded with Save-A-Lot Food Stores Open in Greer, Simpsonville and Travelers Rest, South Carolina

The stores are part of 10-store test adding the Save-A-Lot discount, limited assortment grocery store concept to Rite Aid health and beauty products and Rite Aid pharmacies in the Greenville, S.C. market. The first co-branded store opened in Easley, SC. on September 27 with five more co-branded stores opening on October 11 in Greenville. Rite Aid has entered into a licensing agreement with Save-A-Lot, a subsidiary of SUPERVALU (NYSE: SVU), to add the discount, limited assortment grocery store concept to 10 existing Rite Aid stores in the Greenville market.

About 75 percent of the non-pharmacy part of each store is devoted to Save-A-Lot. Grocery products offered by Save-A-Lot include a limited selection of fresh USDA inspected meat, processed smoked and packaged meat, fresh produce, frozen food, dairy and dry groceries at prices up to 40 percent lower than conventional grocery stores. Grocery products include both Save-A-Lot exclusive brands and national brands.

Rite Aid continues to offer a wide variety of health and beauty products, including national and Rite Aid private brands.

The stores just opened this week are located at:

• 1100 W. Wade Hampton Blvd., Greer
• 930 North East Main Street, Simpsonville
• 202 Scuffletown Road, Simpsonville
• 6414 State Park Road, Travelers Rest

"Our new co-branded concept has been very well received in the Greenville area, and we are pleased to bring the value and convenience of this new store to more locations," said Ken Martindale, Rite Aid Chief Operating Officer. "Customers comment how great it is to be able to get high quality grocery products at great prices at the same time they shop for Rite Aid health and beauty aids and visit their neighborhood Rite Aid pharmacist."

"This exciting new format, featuring aspects of both a traditional Rite Aid pharmacy and Save-A-Lot food store, provides added convenience and value to our consumers in the Greenville area," said Bill Shaner, Save-A-Lot President and CEO. "Save-A-lot is committed to offering local shoppers an easy way to save, with high-quality groceries at everyday low prices - typically up to 40 percent less than traditional grocers."

Rite Aid Corporation is one of the nation's leading drugstore chains with more than 4,700 stores in 31 states and the District of Columbia and fiscal 2010 annual revenues of $25.7 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.

Save-A-Lot, a SUPERVALU INC (NYSE: SVU) company, is one of the nation's leading hard discount carefully selected assortment grocery chains, operating nearly 1,200 stores in 39 states from Maine to California. Serving more than five million shoppers each week, Save-A-Lot offers a savings of up to 40 percent on groceries when compared to conventional stores. Customers enjoy savings on exclusive Save-A-Lot brands and national brands, plus fresh meat and farm-fresh fruits, vegetables and dairy, along with the most popular grocery and household items. Save-A-Lot helps its customers live richer, fuller lives by saving them money and time through a smart, convenient shopping experience featuring great food, great prices and great people every day. For more information on Save-A-Lot or to locate a store, please visit www.save-a-lot.com.

NOTE TO EDITORS: Interviews, photo and film opportunities available upon request. Call Ashley Flower at 717-975-5718.

Rite Aid
Ashley Flower, 717-975-5718
aflower@riteaid.com
or
Save-A-Lot Food Stores
Chon Tomlin, 314-592-9506
Chon.c.tomlin@save-a-lot.com