Published: October 20, 2010

Jillian Michaels Goes Nuts for So Delicious(R) Coconut Milk Beverage

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Famed Health and Wellness Expert Excited to Share Her Discovery With the World

Turtle Mountain, the makers of So Delicious® Dairy Free products including So Delicious® Coconut Milk Beverage, proudly announces that health and wellness expert Jillian Michaels will join their team to promote one of her favorite beverages.

Known as "America's Toughest Trainer," Jillian's fans are well aware that there are many things that drive the energetic wellness guru nuts. But, they may not know about her affinity for coconuts. Now they will.

So Delicious® Dairy Free introduced the world's first drinkable coconut beverage in June 2009, and shortly thereafter, Jillian discovered it at her local market and became an enthusiastic and loyal consumer.

"I loved it straight away," Michaels says. "What's not to love? It's naturally energizing. And, the health benefits and the taste are outstanding. I put it in everything. My tea, my granola, in my smoothies, straight up -- you name it."

Over the years, So Delicious® Dairy Free has considered many celebrity spokespeople, but none seemed a more natural fit than Jillian Michaels.

"We share an important core value, namely improving the lives of individuals by promoting health, happiness and balance," explains John Tucker, Senior Vice President of Marketing and Technology for So Delicious™ Dairy Free. "Her passion, inner strength, high energy and spirit of adventure inspire millions of people around the world. She not only embodies So Delicious® Dairy Free, but she has also loved and supported our products in her own kitchen for years."

So Delicious® Dairy Free is committed to offering wholesome, great tasting foods to the many individuals who require alternatives and have either eliminated foods from their diet or had to settle for foods that taste inferior. Settling for less than best isn't an option for Jillian Michaels, and it isn't an option for So Delicious® Dairy Free. The brand's heritage is in dairy-free ice cream, so it is no wonder that they deliver on rich, creamy and flavorful alternatives to milk, yogurts, coffee creamers and frozen treats.

Jillian Michaels will be featured in a multi-media campaign "Change Your Milk. Change Your Life" which breaks nationwide beginning in January 2011.

About Turtle Mountain, LLC
Based in Eugene, Oregon since 1988, privately held Turtle Mountain provides consumers with healthier alternatives to dairy-based frozen desserts. All products are 100% plant based and no artificial sweeteners, trans-fats or hydrogenated oils, and most are made with certified organic ingredients. Turtle Mountain sells its products under the brands So Delicious® and Purely Decadent®. For full product offerings and complete nutritional information, please visit www.SoDeliciousDairyFree.com/JillianMichaels.

About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. The company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author and the star of the NBC series "The Biggest Loser" and "Losing It With Jillian." In April 2011, Michaels will release her next book titled "UNLIMITED: How to Build an Exceptional Life." For more information about Jillian Michaels please visit www.jillianmichaels.com