Published: October 19, 2010
Exclusive Webinar to Reveal How to Use the Real-Time Web to Energize Customers, Transform Business
INDIANAPOLIS - (BUSINESS WIRE) - An independent research firm will provide marketers new insight on how
to harness the power of social media, email and real-time online
interactions during a Webinar at 2 p.m. Eastern Oct. 26.
Sponsored by ExactTarget,
guest speaker Josh
Bernoff, co-author of Empowered
and senior vice president of idea development, Forrester
Research, Inc., will explain how to transform companies by
unleashing employees on the real-time Web to engage and serve customers.
"Employees and consumers are more connected than ever before on Twitter,
Facebook and email," said Tim Kopp, chief marketing officer,
ExactTarget. "Josh's insights will provide the tips brands need to
transform that connectivity into exceptional customer experiences via
the real-time Web."
Bernoff will explain how to transform organizations by unleashing
employees and offer new insights on how to lead highly connected
employees to energize customer and transform marketing. The Webinar will
also include insights on:
-
Why customer service and marketing are intimately connected
-
How to amplify the voices of email subscribers, Facebook fans and
Twitter followers
-
How to empower employees online in the world of social media and the
real-time Web
To register for the Webinar, click here.
The Webinar follows the unveiling of the ExactTarget Interactive
Marketing HubTM, a solution that enables marketers to plan,
monitor and track real-time interactive marketing programs from a single
dashboard. The Interactive Marketing Hub aggregates all customer
interaction data as it happens, allowing marketers to instantly take
action on the data in real time across all online channels. The
Interactive Marketing Hub supports full integration of data from
ExactTarget's network of more than 60 integrated partners including
Microsoft, Salesforce, SAP, Omniture, ATG, Bazaarvoice, Webtrends and
more. For more information about the Interactive Marketing Hub, visit www.ExactTarget.com/hub.
About ExactTarget
ExactTarget is a leading global provider of on-demand email marketing
and interactive marketing solutions. The company's Interactive Marketing
Hub TM technology provides organizations a single
solution to connect with customers via email, integrated text messaging,
landing pages and social media. Supported by collaborative global
services teams, ExactTarget's technology integrates with more sales and
marketing information systems than any other in the industry, including
Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among
many others. ExactTarget powers permission-based multichannel
communications for thousands of organizations around the world including
Expedia.com, Best Buy, Aurora Fashions, Papa John's,
CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society,
The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com
or call 1-866-EMAILET.

ExactTarget
Charlie McAtee, 317-524-2861
cmcatee@ExactTarget.com
or
Dittoe
PR for ExactTarget
Lauren Sanders, 317-202-2280 X 10
lauren@dittoepr.com
Copyright © 2012, Business Wire, Inc., All rights reserved.
Copyright © 2012, NewsBlaze,
Daily News