Published: October 18, 2010
BlackBerry Style 9670, Featuring Compact, Flip Form Factor, Available Nationwide Exclusively from Sprint Beginning on Oct. 31
OVERLAND PARK, Kan. & WATERLOO, Ontario - (BUSINESS WIRE) - For the more than 100 million U.S. consumers who currently use a flip
phone, Sprint (NYSE:S) and Research In Motion (RIM) (NASDAQ:RIMM;
TSX:RIM) today announced the much-anticipated BlackBerry
Style 9670 smartphone. BlackBerry Style is an elegant, new flip
smartphone featuring a full QWERTY BlackBerry keyboard, the
new BlackBerry 6 operating system and a wide range of
advanced communications and multimedia capabilities. It will be
available in the United States only from Sprint beginning on Oct. 31.
The BlackBerry Style features a full QWERTY BlackBerry keyboard that
makes email, messaging and real-time chats with BBM (BlackBerry
Messenger) incredibly easy. It also comes with many advanced features,
including a 5MP camera with flash and support for video recording,
built-in GPS for location-based apps and geo-tagging, Wi-Fi
for faster connectivity and extended data coverage, and an expandable
memory slot for up to 32GB of additional storage.
"The beautiful and compact flip form factor on the BlackBerry Style
smartphone makes it quite unique within the BlackBerry lineup," said
Fared Adib, vice president - Product Development, Sprint. "Customers
will appreciate that the flip form factor is extremely easy to use for
calls, and with a full QWERTY keyboard, it provides the same attractive
features enthusiasts have come to expect from their smartphone. Also,
with the enhancements available through BlackBerry 6, Sprint customers
will love the new user interface and the enhanced Web browsing
experience."
The attractive new smartphone includes an optical trackpad for fluid
navigation and boasts two large displays, an external screen for quickly
viewing notifications and messages, and a high-resolution internal
display that makes Web browsing or watching videos a pleasure. The
BlackBerry Style smartphone will also be available in two fashionable
colors - Steel Grey and Royal Purple.
"The flip form factor appeals to a very distinct but sizable set of
consumers in the U.S., and we're pleased to work with Sprint to bring
this unique new BlackBerry smartphone to their customers," said David J.
Smith, vice president of Product Management, Research In Motion. "The
new BlackBerry Style smartphone is a feature rich, premium BlackBerry
smartphone that makes the perfect choice for Sprint customers who love
the flip form factor but want advanced smartphone features and a full
QWERTY keyboard."
First Sprint Smartphone with BlackBerry 6
BlackBerry 6 features a redesigned interface that retains the familiar
and trusted features that distinguish the BlackBerry brand, while
delivering a fresh, approachable and engaging experience that's powerful
and easy to use. It includes expanded messaging capabilities with
intuitive features to simplify the management of social networking and
RSS feeds (Social Feeds) and provides integrated access to BBM, Facebook,
Twitter , MySpace and various instant messaging applications that are
preinstalled on the BlackBerry Style smartphone.
BlackBerry 6 also integrates a new and rich WebKit-based browser that
renders HTML Web pages (as well as HTML email) quickly and beautifully
for a great browsing experience. It features tabs for accessing multiple
sites simultaneously, mouse-like navigation with the optical trackpad
and a zoom feature that intelligently auto-wraps text in a column, while
maintaining the placement of a page's key elements for easy viewing and
navigation.
Universal search allows users to search through email, messages,
contacts, music, videos and more on the smartphone, as well as extend
searches to the Internet or to discover applications on BlackBerry App
World . The BlackBerry Style also includes a preinstalled YouTube app
and Podcasts app.
Worry-Free Pricing
The BlackBerry Style smartphone will be available nationally on Oct. 31
for $99.99 (after a $100 mail-in rebate) with a new line or eligible
upgrade and two-year service agreement with activation on a Sprint
Business Advantage Messaging and Data plan or Everything plan with data.
Sprint's industry-leading Everything Data or Business Advantage
Messaging and Data plans include unlimited Web, texting and calling on
the Nationwide Sprint Network to every mobile in America with Any
Mobile, AnytimeSM. Everything Data plans start at $69.99 per
month (excluding taxes and surcharges).
With the Sprint Free Guarantee, customers can take advantage of the
BlackBerry Style smartphone for 30 days. If not completely satisfied,
customers may return the device within 30 days to get reimbursed for the
device purchase and activation fee, get both the early termination and
restocking fees waived, and receive a full refund for the monthly
service plan charges.1
Sprint is also offering customers an opportunity to reserve the Steel
Grey BlackBerry Style smartphone for purchase beginning Tuesday, Oct.
19, while supplies last. The Royal Purple BlackBerry Style smartphone
will be available in November.
Customers can reserve their smartphone for purchase at www.sprint.com/bbstyle.
Customers who reserve the BlackBerry Style smartphone will be able to
complete their purchase beginning Sunday, Oct. 31, and must complete
their purchase no later than 6 p.m. local time on Monday, Nov. 1.
Through the reservation process, customers will be able to reserve their
new BlackBerry Style smartphone online, pick it up in a Sprint Store and
receive the full retail experience, including Sprint's Ready Now service.
Application developers will have a chance to learn more about BlackBerry
6 at Sprint's 10th annual developer conference. The Sprint Open
Developer Conference, Oct. 26-28 in Santa Clara, Calif., is open to all
attendees and will feature information on developing applications for a
range of platforms, including BlackBerry 6. Developers can register for
the conference at http://developer.sprint.com/devcon2010.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 48.1
million customers at the end of the second quarter of 2010 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, Common Cents Mobile and Assurance Wireless; instant national and
international push-to-talk capabilities; and a global Tier 1 Internet
backbone. With its customer-focused strategy, you can learn more and
visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.
About Research In Motion (RIM)
Research In Motion (RIM), a global leader in wireless innovation,
revolutionized the mobile industry with the introduction of the
BlackBerry solution in 1999. Today, BlackBerry products and
services are used by millions of customers around the world to stay
connected to the people and content that matter most throughout their
day. Founded in 1984 and based in Waterloo, Ontario, RIM operates
offices in North America, Europe, Asia Pacific and Latin America. RIM is
listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock
Exchange (TSX: RIM). For more information, visit www.rim.com
or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the U.S. Private Securities Litigation
Reform Act of 1995 and applicable Canadian securities laws. When used
herein, words such as "expect," "anticipate," "estimate," "may," "will,"
"should," "intend," "believe," and similar expressions are intended to
identify forward-looking statements. Forward-looking statements are
based on estimates and assumptions made by RIM in light of its
experience and its perception of historical trends, current conditions
and expected future developments, as well as other factors that RIM
believes are appropriate in the circumstances. Many factors could cause
RIM's actual results, performance or achievements to differ materially
from those expressed or implied by the forward-looking statements,
including those described in the "Risk Factors" section of RIM's Annual
Information Form, which is included in its Annual Report on Form 40-F
(copies of which filings may be obtained at www.sedar.com
or www.sec.gov).
These factors should be considered carefully, and readers should not
place undue reliance on RIM's forward-looking statements. RIM has no
intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law.
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
RIM, Research In Motion and BlackBerry are registered with the U.S.
Patent and Trademark Office and may be pending or registered in other
countries. Wi-Fi is a registered trademark of the Wi-Fi Alliance. All
other brands, product names, company names, trademarks and service marks
are the properties of their respective owners. RIM assumes no
obligations or liability and makes no representation, warranty,
endorsement or guarantee in relation to any aspect of any third party
products or services.
1 Refund excludes usage not associated with the monthly
service plan, premium content, third-party billing, international
charges and associated taxes and Sprint surcharges.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6470962&lang=en
Media Contacts:
Sprint
Mark Elliott, 603-621-4511
mark.j.elliott@sprint.com
or
Brodeur
Partners (PR agency for RIM)
Marisa Conway, 212-336-7509
mconway@brodeur.com
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