Published: October 12, 2010
Dallas Cowboys are America's Favorite Football Team for 4th Year
NEW YORK, Oct. 12 /PRNewswire/ -- Leaves are changing colors and the air feels crisp. Fall is officially here, which most importantly, means football!
For the fourth year in a row, the Dallas Cowboys are the favorite team of adults who follow professional football. Peyton Manning and the Indianapolis Colts come in at number 2, up from number 4 last year while the Green Bay Packers have moved from number 6 to number 3.
Rounding out the top five favorite football teams are the Pittsburgh Steelers at number 4, down from number 2 last year and the Super Bowl Champion New Orleans Saints who jump from 24th on last year's list to number 5 this year.
FAVORITE NFL TEAM
"What are your two favorite
National Football League
teams?"
Base: Adults who follow
professional football
2010
Dallas Cowboys 1
Indianapolis Colts 2
Green Bay Packers 3
Pittsburgh Steelers 4
------------------- ---
New Orleans Saints 5
------------------ ---
These are some of the results of The Harris Poll of 2,620 adults surveyed online between September 14 and 20, 2010 by Harris Interactive.
Certain teams have moved up or down more than others this year. While the Saints' jump up 19 spots is the biggest move, other movement includes the following:
-- The Seattle Seahawks dropped 17 places on the list from a tie for number
14 last year to number 31 (out of 32) this year;
-- The Tennessee Titans dropped 12 places from number 9 to a tie for number
21;
-- The Baltimore Ravens moved up seven places, from number 26 to number 19;
and
-- Two teams moved up 6 places each - the St. Louis Rams, from number 30 to
number 24, and the Houston Texans, from number 23 to a tie at number 17.
For the second year in a row, the Jacksonville Jaguars are at the bottom of the list.
Even though it may be early in the season, it's never too early to start thinking about the upcoming Super Bowl. One in five Americans who follow professional football (20%) believe the New Orleans Saints will repeat and win the Super Bowl again. One in ten believe it will be the New England Patriots (11%) or Indianapolis Colts (9%), while smaller numbers believe it will be the Green Bay Packers (7%), the Minnesota Vikings (6%) or the Baltimore Ravens (6%). All teams have their die-hard fans and at least a few people believe their team will win the Super Bowl this season.
SUPER BOWL WINNER
"Regardless of your favorite team,
who do you think will win the Super
Bowl this year?"
Base: Adults who follow professional
football
Total
%
New Orleans Saints 20
New England Patriots 11
Indianapolis Colts 9
Green Bay Packers 7
----------------- ---
Minnesota Vikings 6
----------------- ---
Who follows football?
Over half of Americans (53%) say they follow professional football, a slight increase from last year when 51% said so. As might be expected, men are more likely than women to follow football (66% versus 41%). Over half (56%) of both Gen Xers (those 34-45) and Baby Boomers (those 46-64) say they follow football compared to just under half (49%) of both Echo Boomers (those 18-33) and Matures (those 65 and older) who do.
Who likes football and why?
While just over half of Americans follow professional football, over three in five (62%) say they like professional football. Over half (57%) say they like it because of the competition and rivalries while one-third (32%) say it is because of the athletic display. One-quarter say they like gathering with friends to watch games (26%) and a similar percent like the strategy and intellectual components (24%). Smaller numbers say they like professional football because of the fans and excitement (18%), the commercials on TV (7%), and the food and drink that go along with watching a game (6%).
So What?
One of the things people like most about football are the rivalries and there are plenty of them. Redskins versus Giants (Giants "win" since they are number 7 and the Redskins are number 15) is one or there may be the regional rivalries such as San Francisco versus Oakland (the 49ers edge the Raiders, number 12 versus a tie for number 17). And, while it may not be America's pastime, a fall Sunday afternoon just would not be the same for a majority of Americans without football on television.
TABLE 1
WHO FOLLOWS PROFESSIONAL FOOTBALL
"Do you follow professional
football?"
Summary of Yes Responses
Base: All adults
Total
%
2010 53
2009 51
2008 52
2007 49
2006 48
2005 49
2004 51
2003 50
2002 47
1999 53
1998 55
1997 51
1996 52
1995 49
1993 46
---- ---
1992 49
---- ---
TABLE 2
WHO FOLLOWS PROFESSIONAL FOOTBALL - BY
DEMOGRAPHIC GROUP (2009)
"Do you follow professional football?"
Summary of Yes Responses
Base: All adults
Total
%
All Adults 53
Sex
Male 66
Female 41
Age
Echo Boomers (18 - 33) 49
Generation X (34 - 45) 56
Baby Boomers (46 - 64) 56
Matures (65+) 49
Race/Ethnicity
White 53
Black 64
Hispanic 51
Party
Republican 60
Democrat 52
-------- ---
Independent 54
----------- ---
TABLE 3
FAVORITE NFL TEAM
"What are your two favorite National Football League teams?"
Base: Adults who follow professional football
1998 1999 2002 2003 2004 2005
Dallas Cowboys 1 1 4 =1 2 2
Indianapolis Colts 23 =27 =23 23 11 9
Green Bay Packers 2 3 1 =1 1 1
Pittsburgh Steelers 5 5 6 10 =15 =3
New Orleans Saints 24 =19 25 29 30 29
New England Patriots 16 11 =8 19 3 =3
New York Giants =8 9 7 =11 4 13
Minnesota Vikings 14 7 13 7 =15 =16
Chicago Bears 7 10 11 8 =6 8
Atlanta Falcons =19 18 26 27 =21 =18
Arizona Cardinals 28 =23 31 32 32 31
San Francisco 49ers 3 2 2 5 8 6
Philadelphia Eagles 12 21 16 20 5 5
Denver Broncos 4 4 =8 17 9 10
Washington Redskins 10 8 10 6 10 14
New York Jets 17 13 12 16 =6 =11
Houston Texans NA N/A 30 =21 19 =25
Oakland Raiders =8 =19 3 3 12 7
Baltimore Ravens 27 =25 32 25 29 28
San Diego Chargers 26 =23 =27 26 31 27
Miami Dolphins 6 6 14 9 13 =18
Tennessee Titans 29 31 17 14 23 =25
Carolina Panthers 13 30 22 24 18 =16
St. Louis Rams 30 29 5 =11 20 =21
Kansas City Chiefs 11 16 20 13 =21 =21
Cleveland Browns NA 12 15 15 =24 15
Cincinnati Bengals 25 =25 =27 28 =24 30
Tampa Bay Buccaneers 15 17 =18 4 17 =11
Buffalo Bills 18 14 =23 18 27 23
Detroit Lions =19 22 21 30 26 =18
Seattle Seahawks 22 15 =18 =21 14 24
Jacksonville Jaguars =19 =27 =27 31 28 32
2006 2007 2008 2009 2010
Dallas Cowboys 2 1 1 1 1
Indianapolis Colts 3 2 3 4 2
Green Bay Packers 4 4 5 6 3
Pittsburgh Steelers 1 3 4 2 4
New Orleans Saints 31 =21 17 24 5
New England Patriots 5 6 2 5 6
New York Giants 9 7 7 8 7
Minnesota Vikings 21 =19 12 10 8
Chicago Bears 6 5 6 3 9
Atlanta Falcons =23 28 27 13 10
Arizona Cardinals 29 29 24 16 11
San Francisco 49ers 8 9 11 11 12
Philadelphia Eagles 7 8 8 7 13
Denver Broncos 11 16 15 12 14
Washington Redskins 16 12 =9 =17 15
New York Jets 22 17 =9 20 16
Houston Texans 28 31 26 23 =17
Oakland Raiders 10 11 13 21 =17
Baltimore Ravens 30 =26 28 26 19
San Diego Chargers =23 10 18 =14 20
Miami Dolphins =13 =14 16 =17 =21
Tennessee Titans 15 =26 25 9 =21
Carolina Panthers =13 =14 19 25 23
St. Louis Rams 26 =23 =30 30 24
Kansas City Chiefs 20 =23 =22 =27 25
Cleveland Browns 19 13 =22 22 26
Cincinnati Bengals =23 18 32 29 =27
Tampa Bay Buccaneers =17 =21 21 19 =27
Buffalo Bills 27 30 20 =27 29
Detroit Lions =17 25 29 31 30
Seattle Seahawks 12 =19 14 =14 31
Jacksonville Jaguars 32 32 =30 32 32
"=" indicates a tie
NA = not applicable for that year.
Note: Respondents provided list of teams
In 1998, 1999 the Tennessee Titans were the Houston Oilers.
TABLE 4
SUPER BOWL WINNER
"Regardless of your favorite team, who
do you think will win the Super Bowl
this year?"
Base: Adults who follow professional
football
Total
%
New Orleans Saints 20
New England Patriots 11
Indianapolis Colts 9
Green Bay Packers 7
Minnesota Vikings 6
Baltimore Ravens 6
Dallas Cowboys 5
Pittsburgh Steelers 4
New York Giants 4
Houston Texans 3
New York Jets 3
Tennessee Titans 2
Washington Redskins 2
Atlanta Falcons 2
Philadelphia Eagles 2
Arizona Cardinals 2
San Diego Chargers 2
Chicago Bears 2
Miami Dolphins 1
Cincinnati Bengals 1
Buffalo Bills 1
San Francisco 49ers 1
Kansas City Chiefs 1
Oakland Raiders 1
Denver Broncos 1
St. Louis Rams *
Seattle Seahawks *
Detroit Lions *
Tampa Bay Buccaneers *
Jacksonville Jaguars *
Cleveland Browns *
---------------- ---
Carolina Panthers *
----------------- ---
Note: * indicates response of less than
0.5 percent
TABLE 5
LIKES PROFESSIONAL FOOTBALL
"Do you like professional football?"
Summary of Yes Responses
Base: All adults
Total
%
---
2010 62
---- ---
TABLE 6
ATTRIBUTES OF FOOTBALL
"What about professional football do you like?"
Base: All adults who like professional football
Total Generation
Echo Baby
Boomers Gen. X Boomers
(18-33) (34-45) (46-64)
% % % %
The competition
and rivalries 57 41 58 63
The athletic
display 32 32 33 33
Gathering with
friends to watch
games 26 34 27 26
The strategy and
intellectual
components 24 21 29 22
The fans and
excitement 18 26 14 20
The commercials on
TV 7 9 5 6
The food and drink
typically
consumed while
watching 6 11 5 5
Other 5 2 6 6
Generation Gender
Matures
(65+) Male Female
% % %
The competition
and rivalries 70 57 58
The athletic
display 32 36 27
Gathering with
friends to watch
games 15 23 30
The strategy and
intellectual
components 27 29 17
The fans and
excitement 8 15 22
The commercials on
TV 6 5 9
The food and drink
typically
consumed while
watching 1 6 6
Other 4 4 6
Note: Multiple responses accepted
Methodology
This Harris Poll was conducted online within the United States between September 14 to 20, 2010 among 2,620 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents' propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Interactive avoids the words "margin of error" as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Interactive surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris Interactive panel, no estimates of theoretical sampling error can be calculated.
These statements conform to the principles of disclosure of the National Council on Public Polls.
The results of this Harris Poll may not be used in advertising, marketing or promotion without the prior written permission of Harris Interactive.
J38847
Q905, 910, 915, 920, 925
The Harris Poll(®) #118, October 12, 2010
By Regina Corso, SVP, Harris Poll, Public Relations and Youth Research, Harris Interactive
About Harris Interactive
Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us - and our clients - stay ahead of what's next. For more information, please visit www.harrisinteractive.com.
Press Contact:
Corporate Communications
Harris Interactive
212-539-9600
press@harrisinteractive.net
SOURCE Harris Interactive
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