AMERICAN EXPRESS PUBLISHING LAUNCHES FIRST-EVER FOOD & WINE iPAD EDITION
FOOD & WINE enters the iPad market today with its inaugural iPad issue. This new FOOD & WINE digital issue was designed specifically for the iPad with original content and highly interactive layouts. The FOOD & WINE iPad edition focuses on wine and Italian-American cuisine and features exclusive star-chef cooking demos and other how-to videos, plus lessons from the FOOD & WINE Test Kitchen, bonus recipes and hundreds of amazing images, as well as behind-the-scenes travel, restaurant and entertaining slideshows.
This premiere iPad issue is now available for free from the App Store on iPad or at www.itunes.com/appstore/ and is accessible via foodandwine.com/ipad. This free introductory special enables consumers to easily access and experience the FOOD & WINE brand in this new form. Canadian Tourism Commission is the exclusive advertiser of this iPad edition.
"We are thrilled to debut our first App to iPad," says FOOD & WINE Editor in Chief Dana Cowin. "It's so exciting to see FOOD & WINE come to life in this way and to explore all the new ways readers can connect with our world-whether they're watching Mario Batali demo his butchers' ragł, learning how to create wine-friendly dishes in a tutorial with Michael Chiarello, or going behind the scenes to see where these star chefs hang out in their free time."
FOOD & WINE Vice President/Publisher Christina Grdovic adds, "We couldn't be more excited that our partner, Canadian Tourism Commission, has shown their incredible support and confidence in our iPad launch. This gives them a fresh new way to reach avid travelers who appreciate great culinary experiences."
Highlights from the FOOD & WINE issue App for iPad include:
* CHEF VIDEOS: Mario Batali cooks some of his favorite recipes from his latest venture, NYC's Eataly- timed to the opening of this new megamarket and dining spot.
* EXPANDED WINE RECOMMENDATIONS: In addition to "100 Bottles to Drink Right Now," by F&W's Ray Isle, the iPad offers a recipe pairing for each and every selection.
* CELEBRITY INTERVIEWS: Famous Italian-Americans like comedian Mario Cantone and TV hosts Jimmy Kimmel and Joy Behar share their favorite food memories.
* STEP-BY-STEP GUIDES: With video instruction and still images, Grace Parisi in the F&W Test Kitchen tells how to make her excellent stuffed peppers.
FOOD & WINE currently plans to release approximately six consumer iPad issues per year, with a price of $3.99 each (20% off the print magazine cover price). Subscriptions will also be available in the future. The FOOD & WINE brand currently includes a leading website, foodandwine.com, various other mobile applications including F&W Eat & Drink, F&W Best New Chefs and a Droid Wine App, as well as two e-newsletters, The Dish and The Wine List. The brand also includes a series of cookbooks and wine and cocktail guides, the member-based affinity service F&W Connoisseur Club, world-class events, and FOOD & WINE International.
The FOOD & WINE App is powered by Woodwing.
About FOOD & WINE
FOOD & WINE is the modern, stylish, trend-spotting, talent-seeking epicurean brand. Created by American Express Publishing, the luxury-lifestyle authority, FOOD & WINE includes a monthly magazine with an audience of more than eight million, foodandwine.com, a books division, brand affinity services, world-class events, and FOOD & WINE International. See our updates on Twitter (@fandw) and Facebook.
American Express Publishing Corporation:
American Express Publishing Corporation (www.amexpub.com) is an authoritative content company primed to deliver lifestyle expertise that informs choices, enriches perspective and empowers affluent and accomplished people - and the businesses that serve them - to make decisions and lead extraordinary lives. A wholly owned subsidiary of American Express Company, American Express Publishing magazine brands are Travel + Leisure, Food & Wine, Departures and Executive Travel magazine. The company also produces a variety of travel, cooking, wine, time management, and financial books and products, creates digital content, operates luxury-marketing events and creates custom print and online programs for clients.
American Express Publishing
Rachael E. Chappa
New York, NY
212.642.1972
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