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DirectMail.com to Unveil Beta Version of GeoSelector 2 Technology

The GeoSelector technology, first introduced in 2007 and patented in 2009, combines mapping functionality with a high-end geo-coding program that is linked to over 200 million consumer records. GeoSelector provides immediate data analysis, without output visually represented on easy-to-understand maps, graphs and charts. GeoSelector 2 makes it faster and easier to

• Upload customer files, obtain demographic profiles for finding "like customers," plot customers' locations and reselect parameters using different geographic and demographic filters.
• Suppress uploaded records or previous orders from a new prospecting list.
• Switch data sources to compare market penetration and identify new market opportunities.
• Apply different demographic and lifestyle filters to different target areas.
• Create thematic overlays (e.g., household income, property values, length of residence, etc.) that provide visual cues for targeting receptive areas.
• Create geographic selections based on driving distance (ideal for retail marketing).
• Create buffered geographic selections by setting a distance and creating a route by clicking on map points.
• Save geographic and demographic selects to your account for quick retrieval.

GeoSelector 2 enhancements stem from programming and other changes that allow more manipulations of uploaded data in code. Changes include

• Using open layer API instead of Google API, which makes it cross-service compatible (works with Bing, Yahoo, OpenStreetMap, etc. in addition to Google)
• Confining data processing entirely to a SQL server rather than using a Web server for geometric selections
• Taking advantage of SQL 2008's geospatial capabilities
• Employing a new JavaScript windowing system that integrates all functionality within a single interface
• Implementing a JSON protocol to serialize data between the client and server, allowing advanced features to develop more quickly

Joe Leger, Vice President of Data Analytics, DirectMail.com, says, "GeoSelector is by far the most advanced real-time database analytics system available today-and these technical enhancements only make it more so. Beyond increasing functionality and speed, the new version makes the user experience even more satisfying."

Leger continues, "GeoSelector's affordability makes it just as accessible to small business owners as major enterprises. Whether marketing a product, seeking charitable contributions or increasing membership rosters, users will find that GeoSelector not only helps them increase acquisition and response rates but also provides precise guidance on developing message content and tone. The net effect is increased ROI for marketing dollars expended."

About DirectMail.com

DirectMail.com, headquartered in Prince Frederick, Md., is a leading provider of integrated direct marketing solutions. For over 40 years, DirectMail.com's unique Identify...Target...Contact...Acquire...Engage...Retain approach has maximized ROI for nonprofits and businesses nationwide. DirectMail.com's full range of services includes state-of-the-art in-house production capabilities with capacity for up to 3 million pieces per day by a staff of over 250 direct marketing professionals. For more information about DirectMail.com, please visit our Web site at www.DirectMail.com or call 1-888-690-2252.

Press Contact:
DPR Group, Inc.
Jeanne C. Zepp
240-686-1000
JZepp@dprgroup.com
or
Company Contact:
DirectMail.com
Shawn R. Salta
443-295-1088
SSalta@directmail.com