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Long John Silver's Invites the Nation to Reclaim the Family Dinner on 10/10/10 for Just $10

Long John Silver's $10 Family Packs (Photo: Business Wire)

"I remember when eating together was a cornerstone of family life," said Barry Westrum, Chief Marketing Officer of Long John Silver's. "We're trying to revive that tradition with the $10 Family Packs, by offering a convenient meal option that fits the modern American lifestyle. We invite the nation to bring back the family dinner with help from Long John Silver's - without breaking the bank."

Family meals are more than just good food. In fact, independent studies support the link between family meals and strong family values, as well as promoting kids' positive self-esteem and better communication between parents and kids. The Long John Silver's $10 Family Packs allow families to enjoy their time together, while encouraging important conversations around the table and taking the guesswork out of dinner plans.

Customers are encouraged to join Long John Silver's nationwide commitment to the family dinner by trying the new $10 Family Pack -- whether it's at a Long John Silver's table or at home.

"Families are more budget conscious today than ever before, so the new $10 Family Pack is a great solution," said Westrum.

The $10 Family Pack feeds a family of four and each pack includes eight pieces of delicious Alaskan whitefish, family-size coleslaw and twelve hushpuppies - a longtime family favorite. The $10 Family Packs are available for this special price now through October 24.

Recognizing that Sundays are typically less hectic for families, Long John Silver's has selected this day of the week to rally Americans around the brand's movement of reclaiming family time. $10 Family Packs will remain available at this special price to dine-in, carry out and drive-thru customers now through October 24, 2010.

Every dinner needs a tasty dessert, so Long John Silver's is also treating customers to a free piece of specialty pie with the purchase of a $10 Family Pack and if they bring in a pizza coupon. Check http://www.ljsilvers.com for locations and more information.

About Long John Silver's

Long John Silver's Inc., based in Louisville, Kentucky, is the world's most popular QSR seafood chain, specializing in delicious, signature batter-dipped fish, chicken, shrimp and hushpuppies. Since 1969, the company has brought families together with traditional seafood items, new products such as Buttered Lobster Bites, and Freshside Grille offerings, including Pacific Grilled Salmon, Grilled Tilapia and Shrimp Scampi. The brand was voted "Best Fish" by the 2009 Zagat Fast Food Survey. There are more than 1,100 Long John Silver's restaurants worldwide and more than 400 additional points of distribution in multi-brand restaurants. Visit http://www.ljsilvers.com for more information.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6458241&lang=en

For Long John Silver's Inc.
Preeti Thakar, 513-287-1864
513-607-7284
pthakar@northlich.com