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Chambord Liqueur Names Boxing Clever Agency of Record

"We are very excited to take our expertise in the spirits industry and help build a brand like Chambord on-premise, in-store and online," said Jim Harper, Director of Business Development for Boxing Clever. "Chambord is an authentic French liqueur that is so multi-faceted, we can't wait to show the versatility of the brand by showcasing the liqueur's many culinary uses."

"With significant rebranding efforts for Chambord through new packaging, a line extension and digital innovations, we wanted to ensure a top notch team was working on the brand," said Josh Hayes, Chambord Brand Manager. "Boxing Clever has allowed us to enhance creativity and forward-thinking for the Chambord brand."

Boxing Clever's first creation for Chambord is a free iPhone application designed with the consumer in mind and available for download on iTunes. The application boasts a product locator, which enables consumers to search for the nearest retailers carrying Chambord Liqueur and Chambord Flavored Vodka.

The iPhone app also allows users to share through email, Facebook, and Twitter various Chambord cocktail recipes like the popular Chambord Fleur de Lis (made with Chambord Liqueur, Chambord Flavored Vodka, lemonade and cranberry juice). With this app, consumers can delve further into the brand by watching informational brand videos that explore the tale of Chambord's rich history and the unique three-step process that delivers the unprecedented high-quality of Chambord.

To kick off their online agency work, Boxing Clever recently revamped Chambord's website: Chambordonline.com. The redesign incorporates social networking capabilities including a Facebook Fan Page, which allows consumers to interact with the brand, find out about upcoming events and receive featured coupons for Chambord products. The website allows users to easily share cocktail and culinary recipes, like Chambord & Ice Cream, a perfect treat for summer months.

As another agency assignment, Boxing Clever helped Chambord with the new packaging launch by creating point of sale materials to help consumers understand how to use the brand, as well as communicate the brand's world-renowned flavor profile. Additionally, Boxing Clever has developed the national advertising campaign for Chambord Flavored Vodka which includes some innovative initiatives like a scented advertisement and scented point of sale.

Also, Boxing Clever created brand training materials that involve culinary and mixology explorations from around the world to help create a brand-owned dessert campaign.

Boxing Clever will be working with Chambord on digital and social media campaigns for upcoming promotional events this year including Chambord's Pink Your Drink campaign for breast cancer awareness. Chambord is the fourth Brown-Forman brand to award agency of record to Boxing Clever.

About Boxing Clever

Boxing Clever specializes in developing innovative communication strategies that are married with the enduring strength of great design. Every brand is unique, requiring specific channels to reach its target. Boxing Clever utilizes the elements that work for each - from traditional means to digital and street-level tactics - to provide people with a visceral, emotive connection that deepens their affinity and doesn't patronize. The creative team at Boxing Clever understands that efficiency makes all the difference. For more information, go to www.boxing-clever.com.

About Chambord Black Raspberry Liqueur

Chambord is an infusion of the world's finest raspberries, blackberries, and the exotic flavors of black raspberries, black currant, Madagascar vanilla, and cognac. According to legend, Chambord was inspired by a luxurious raspberry liqueur produced for King Louis XIV during his visit to Chateau Chambord in the 17th century. Today, Chambord continues to inspire cocktail and culinary creations around the world.

About Chambord Flavored Vodka

Chambord, the world-renowned black raspberry liqueur, introduces a groundbreaking new taste experience in Chambord Flavored Vodka. Captured in the distinctive orb-shaped bottle, Chambord Flavored Vodka is a naturally flavored and unique blend of premium French Vodka, a Chambord flavor infusion, hints of hibiscus and notes of vanilla for a smooth flavor that only Chambord can deliver.

Brown-Forman Corporation is a producer and marketer of fine quality beverage alcohol brands, including Jack Daniel's, Southern Comfort, Finlandia Vodka, Canadian Mist, Fetzer, Korbel, Gentleman Jack, el Jimador Tequila, Tequila Herradura, Sonoma-Cutrer, Chambord, Tuaca, Woodford Reserve, and Bonterra. For more information about Brown-Forman, please visit our website at www.brown-forman.com

PLEASE ENJOY CHAMBORD RESPONSIBLY.
(c)2010 IMPORTED BY BROWN-FORMAN BEVERAGES, LOUISVILLE, KY.

For Boxing Clever
Christine McCarty, 314-645-4244 ext. 402
christine@mercury-labs.com