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Franklin Covey Co. and Vook Release Habit 2 of Stephen Covey's 7 Habits for the iPad

This new Vook for the iPad features Habit 2: Begin With the End in Mind from Stephen Covey's best-selling book, The 7 Habits of Highly Effective People. The international bestseller was written by Stephen Covey in 1989 and has sold more than 20 million copies in 38 languages worldwide. It presents a holistic and principle-centered approach for solving personal and professional problems. With insights and pointed anecdotes, Stephen Covey reveals a step-by-step pathway for integrating such principles as fairness, integrity, service and human dignity into one's personal and professional life.

Habit 2: Discovering Your Life Mission is available now for $7.99 on the iPad, iPhone and iPod Touch in Apple's iTunes store and at www.vook.com.

As an iPad application here: http://itunes.apple.com/us/app/habit-2-discovering-your-life/id382710748?mt=8

As an iPhone and iPod Touch application here: http://itunes.apple.com/us/app/habit-2-discovering-your-life/id383999031?mt=8

The newly released Vook for the iPad focuses on helping users to discover and create their own personal mission statement and includes provocative images and inspiring quotes as well as 10 video interviews with Stephen Covey produced by Franklin Covey in the company's new consumer training product category. Franklin Covey also offers live workshops and online learning based on The 7 Habits of Highly Effective People, as well.

Habit 2: Discovering Your Life Mission also features the new Vook user interface design and functionality with a larger video player for improved viewing experience and 'pinch and zoom' that allows readers to focus in on charts and information on how to successfully build one's mission statement.

"Habit 2: Begin With the End in Mind has been distilled down into its own bite-sized piece to encourage readers to focus specifically on that individual habit," said Stephen Covey, best-selling author of The 7 Habits of Highly Effective People. "This Vook will create a rich, mixed-media digital experience for users. Vook's blend of words and video provides an affordable interactive learning experience and enables me to share the content from The 7 Habits book with audiences in a new and exciting way."

"When developing production plans for each Vook, we actively consider what the ideal format is to share the subject in the most intimate, engaging way possible," said Brad Inman, CEO and founder of Vook. "Each narrative is very unique. By 'Vookifying' The 7 Habits of Highly Effective People, we hope to compel readers to take action and work on their personal and professional issues one at time, to become more effective in the way they live their lives."

A Vook is a digital mixed-media form that unites words, video, pictures and interactivity into a single, integrated experience. Vooks are available as a unique mobile application for the iPad, iPhone and iPod Touch through the Apple iTunes App Store, as well as in the iBookstore.

Since the company's formal launch in the fall of 2009, Vook has experienced impressive momentum, forming publishing relationships with Simon & Schuster, Harper Collins, Penguin, Hachette Filipacchi Media U.S. and Janklow & Nesbit Associates. The company recently published mixed-media titles by best-selling authors Deepak Chopra, Seth Godin and Anne Rice, as well as a retrospective about landmark rock band Guns N' Roses.

About Franklin Covey Co.

Franklin Covey Co. (NYSE: FC) is the global consulting and training leader in the areas of strategy execution, leadership, customer loyalty, sales performance, school transformation and individual effectiveness. Over Franklin Covey's history, Franklin Covey clients have included 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. Franklin Covey has 44 offices providing professional services in 147 countries. For more information, visit www.franklincovey.com.

About Vook

Vook is the mixed-media eBook leader. The company's mission is to light up the world's content, create new media experiences and connect people around stories and ideas they love. Vook is a new media format of choice for a thriving base of best-selling authors and industry leaders seeking to engage readers with a richer experience of their work and ideas. Vooks have been published across just about every genre, including instructional, fiction, health & fitness and classics, from champions such as Anne Rice, Deepak Chopra, Slash and Seth Godin, among many others. Vooks are available as a Web experience or for the iPhone and iPad. The company has strong strategic partnerships with global publishers such as Simon & Schuster, HarperStudio, Hachette Filipacchi Media U.S. and Janklow & Nesbit Associates. Vook is based in Alameda, CA with offices in New York. For more information about Vooks, visit www.vook.com.

FranklinCovey
Debra Lund, 801-244-4474
Debra.Lund@FranklinCovey.com
or
Vook
Jack Sallay, 917-647-9714
Jack@Vook.com