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QR Loyalty: The Restaurant Industry's Most Impactful Trend In 2011? Self-Serve Loyalty Programs Via SmartPhone

QR Codes enable chain restaurants to increase revenue 5% to 10% by simply deploying a sticky and viral loyalty program available from QR Loyalty that consumers engage with on a self-serve basis using web enabled mobile phones.

The consumer discovery process is simple, yet profoundly impactful. Through a Point of Sale (POS) software plug-in, a QR Code containing a transaction identifier is printed at the bottom of every bill along with a call-to-action prompting customers to scan the QR code (using a free downloadable application or using any generic QR code reader) to auto-enrol in the restaurant's loyalty program and begin earning loyalty rewards (ex. Earn $1 for every $10 spent). Scanning the QR Code automatically links users to a mobile web app where users can interact with their loyalty account. The restaurant does not need to invest in new hardware. More importantly, deploying the QR Loyalty solution requires no changes to staff workflow.

Depending on configuration, loyalty program members can either redeem earned rewards in real time via their mobile devices, be emailed a personalized printable voucher, or be issued a rechargeable gift card.

The Perfect Storm: Consumers are more value conscious and connected than ever before. 40% of U.S. adults use Internet services on their mobile devices (Pew). Statistically, 78% of 3-person tables have at least 1 web enabled phone. Led by major brands, QR Codes are proliferating across North American media, and consumers are engaging with them en masse.

Restaurants that recognize these trends early and deploy bar code-based loyalty programs will gain a huge competitive advantage starting in 2011.

This patent-pending technology is available exclusively from QR Loyalty and the company's network of Authorized Service Providers. "QR Loyalty is not only the first and only of its kind in the industry, it gives our partners a competitive advantage in the marketplace," said QR Loyalty's Director of Marketing, Chris Greene, "Our platform enables restaurants to build a successful loyalty program on a solid foundation that is sustainable as a result of QR Loyalty's portfolio of intellectual property."

QR Loyalty delivers loyalty programs that drive incremental revenue for the restaurant industry. For more information, a demonstration video, and access to the QR Loyalty revenue calculator for restaurants, please visit: http://www.qrloyalty.com

QR Loyalty
Chris Greene, 604-783-4360
pr@qrloyalty.com