Published: September 21, 2010
European, North American Marketing & PR Firms Launch International Wind Marketing Alliance
HUSUM, Germany - (BUSINESS WIRE) - A European marketing and public relations firm and two North American
companies have formed the Wind Marketing Alliance to provide branding
and marketing strategies and services that connect wind energy clients
to new and established markets on both continents.
The companies are Lorenz Kommunikation, Grevenbroich, Germany; Fredricks
Communications, West Fargo, North Dakota, USA; and Advertising
Marketing, Fargo, North Dakota, USA. They announced the formation of the
global Wind Marketing Alliance today during the HUSUM WindEnergy Trade
Fair and Congress in Husum, Germany.
"The Wind Marketing Alliance brings a powerful combination of wind
industry and international marketing experience to serving our clients,"
said Klaus Lorenz. "With our combined expertise, we can help companies
build and execute strategies that are aligned and effective in the
international wind energy market."
Independently, the Wind Marketing Alliance's founding organizations have
worked in the wind energy industry for nearly 20 years and have
represented some of the best-known companies in the world. Their
experience includes manufacturers of turbines, towers, internal systems,
precision gears and specialty tools; construction, installation and
maintenance contractors; heavy-haul providers; and industry consultants.
Its members also have been public relations partners to HUSUM WindEnergy
in Europe since 1998 and in North America since 2008.
"Companies in Europe are anxious to enter or increase their presence in
the North American market, and many companies in North America are
interested in becoming their suppliers or partners," Martin Fredricks
said. "We are in an excellent position to help them grow and positively
impact sales, either on one continent or both."
Lorenz said that, through its strong networks of industry professionals,
consultants, developers and trade organization leaders, the Wind
Marketing Alliance also can be a facilitator for companies seeking
international technology- and resource-sharing collaborations. He also
said the organization intends to expand with partners in Asia, Australia
and other parts of the world where there is wind energy development.
For more information, go to www.windmarketingalliance.com.

Wind Marketing Alliance
Klaus Lorenz
WMA - Europe
+49
(0) 21 82 - 5 78 78-0
klaus@windmarketingalliance.com
or
Martin
Fredricks
WMA - North America
+1 701-492-2911
martin@windmarketingalliance.com
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