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Medical Research Institute Participates in 45th Annual Joe Weider's Mr. Olympia Weekend 2010 in Las Vegas

Joe Weider's Olympia Weekend 2010 showcases the latest sports science and nutrition innovations to more than 25,000 bodybuilding and fitness fans from around the world. MRI joins more than 150 exhibitors at this year's Olympia Weekend Expo, where enthusiasts can enjoy a two-day bodybuilding and fitness experience, and see, sample, and purchase new products, while having a chance to meet athletes, celebrities, and industry icons. General admission Expo tickets are $15 per day, and all attendees receive tons of giveaways, such as protein and energy supplements, t-shirts, magazines, and more.

MRI's booth is located at space #1038, and there will also be an MRI satellite booth at space #610. Featured supplements include MRI's Black Powder and NO2 line-up of products. Both MRI booths are also handing out free product samples, hats, t-shirts, and other free giveaways, along with bi-hourly raffles for MRI prize packs, valued at over $70 each. Free training and nutritional information will also be available for visitors who wish to speak with athletes at the booths. Throughout the weekend, athletes will appear at the MRI booths for interviews, photos, and autograph signings.

MRI Marketing Director, Gabriel Flores, says: "The MRI brand enjoys interacting with consumers at the Olympia Weekend Expo in order to further our reputation of providing unique products that feature revolutionary, science-based, active ingredients with highly efficient nutrient-delivery technologies designed to positively impact the body's building potential." ^†

Additionally at Joe Weider's 2010 Olympia Weekend, the annual Bodybuilding.com Supplement Award winners are announced, recognizing excellent industry leaders that deliver high-quality, effective products. Several MRI products are nominated for awards in the following categories:

• Nitric Oxide Supplement of the Year -- MRI Black Powder, MRI NO2 Black; and,
• Pre-Workout Supplement of the Year -- MRI Black Powder.

Consumers choose winners by voting online on Bodybuilding.com (over 365,000 votes were cast last year). Winners are announced live, September 25, on the 2010 Mr. Olympia Expo stage.

To find out more about the 45^TH Annual Joe Weider's 2010 Mr. Olympia Weekend and the Olympia Weekend Expo, or to purchase tickets to attend, interested persons can call (888) 234-2334 toll-free, or (702) 284-7777. This Expo is open to the public and press, and more information is on the Expo Website at www.MrOlympia.com.

About Medical Research Institute - Science. Innovation. Performance.

MRI is the leader in innovative sports nutrition products with a focus on combining science-based, unique active ingredients with highly efficient nutrient-delivery technologies exclusive to the MRI brand. Its signature product line includes NO2 Charger , NO2 RipCuts , NO2, and Black Powder, along with other innovative solutions for power and endurance athletes such as CE2 Hi-Def, Pro-NOS^®, and Anabolic Switch MRI distributes products nationally through specialty retail stores GNC (General Nutrition Company) and The Vitamin Shoppe, other fine vitamin retailers, and online at bodybuilding.com and mri-performance.com. For more information, call 1.888.448.4246, or visit www.mri-performance.com.

All trademarks and registered trademarks are the property of their respective owners.

^†These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

MRI
Grace Manzano, 818-739-6000 x151
GManzano@Natrol.com