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Prolab Nutrition, Inc. Participates in 45th Annual Joe Weider's Mr. Olympia Weekend 2010 in Las Vegas

Joe Weider's Olympia Weekend 2010 showcases the latest sports science and nutrition innovations to more than 25,000 bodybuilding and fitness fans from around the world. PROLAB joins more than 150 exhibitors at this year's Olympia Weekend Expo, where enthusiasts can enjoy a two-day bodybuilding and fitness experience, and see, sample, and purchase new products, while having a chance to meet athletes, celebrities, and industry icons. General admission Expo tickets are $15 per day, and all attendees receive tons of giveaways, such as protein and energy supplements, t-shirts, magazines, and more.

PROLAB is hosting a booth at space #1138, and there will also be a PROLAB satellite booth at space #710. Featured supplements include PROLAB Creatine Monohydrate in great-tasting, new and upcoming flavors, as well as PROLAB Pure Whey. Both PROLAB booths are also handing out free product samples, hats, t-shirts, shaker cups, and other free giveaways, along with hourly raffles for PROLAB prize packs, valued at over $70 each. Free training and nutritional information will also be available for visitors who wish to speak with athletes at the booths; and, as part of its Website and brand re-launch, PROLAB is hosting a "Web Celeb" Contest sign-up at its booth as well as online at Prolab.com/WebCeleb.

Throughout the weekend, athletes will appear at the PROLAB booths for interviews, photos, and autograph signings. Athletes scheduled to attend include:

• Moji Oluwa, 1996 Olympic Team Member in Weightlifting; and,
• Angela Terlesky, IFFB pro and first-place winner of the 2006 NPC USA Figure Championship, Class D, and the 2006 NPC Contra Costa Figure Championship, Class C.

PROLAB Marketing Director, Gabriel Flores, says: "The PROLAB brand enjoys interacting with consumers at the Olympia Weekend Expo in order to further our reputation of providing trusted, high-quality, high-performance sports nutrition products that meet specific training and physique goals and that support a healthy, active lifestyle." ^†

Additionally at Joe Weider's 2010 Olympia Weekend, the annual Bodybuilding.com Supplement Award winners are announced, recognizing excellent industry leaders that deliver high-quality, effective products. PROLAB products are nominated for awards in the following categories:

• Glutamine Supplement of the Year -- PROLAB Glutamine Powder;
• Weight Gainer of the Year -- PROLAB N-Large2 .

Consumers choose winners by voting online on Bodybuilding.com (over 365,000 votes were cast last year). Winners are announced live, September 25, on the 2010 Mr. Olympia Expo stage.

To find out more about the 45^th Annual Joe Weider's 2010 Mr. Olympia Weekend and the Olympia Weekend Expo, or to purchase tickets to attend, interested persons can call (888) 234-2334 toll-free, or (702) 284-7777. This Expo is open to the public and press, and more information is on the Expo Website at www.MrOlympia.com.

About Prolab Nutrition, Inc. - Performance Simplified

For more than 20 years, PROLAB has been providing trusted, high-quality, high-performance sports nutrition products to professional bodybuilders, elite athletes, and fitness enthusiasts. PROLAB helped pioneer a sports-specific approach to athletes' nutrition, with a comprehensive line of scientifically engineered formulas and single-ingredient products that allow athletes to customize their nutritional supplements program to: 1) meet specific training and physique goals; and, 2) support a healthy, active lifestyle. All PROLAB products feature innovative, specialized formulas designed to support training and nutrition goals at every level of an athlete's regimen.^†

PROLAB is committed to consistently providing quality solutions and value for all sports nutrition needs. PROLAB is proud of its reputation as a premium-quality brand focused on delivering pure nutritional products that incorporate formulation expertise and high-quality ingredients, with raw materials that are purity-tested and hand-selected based on potency and quality. The PROLAB brand's state-of-the-art manufacturing and testing procedures ensure regulatory compliance with Good Manufacturing Practices (GMP) and the brand's own quality-control specifications.

PROLAB products are available throughout the U.S. and in many foreign countries, at fine independent health food stores, sports nutrition stores, and military bases worldwide, as well as from Prolab.com and other online retailers. Information on PROLAB products is available by calling 1-800-PROLAB1 (1-800-776-5221) or by visiting www.Prolab.com.

(Images / Interviews / Samples Available)

All trademarks and registered trademarks are the property of their respective owners.

^†These statements have not been evaluated by the Food and Drug Administration. Products not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare professional prior to use if you have or suspect a medical condition, are taking prescription drugs, or are pregnant or lactating.

PROLAB
Tracy Holland, 818-739-6000 x162
THolland@Natrol.com