Published: September 17, 2010
Jacksonville Selected As New Market for Advanced Smartphone Technology Launch
JACKSONVILLE, Fla. - (BUSINESS WIRE) - Mobio, an international mobile payments and marketing company, has
selected Jacksonville as a new market in its national launch for
advanced smartphone technology. As part of its Jacksonville launch, the
Jacksonville Jaguars have partnered with Mobio to enhance the fan
game-day experience. EverBank Field serves as the first NFL sporting
venue launch of the smartphone technology.
Mobio's partnership with the Jacksonville Jaguars is multi-faceted. Most
recently, Mobio tested its technology inside the stadium by offering
guests in Touchdown Club East the option to order food and beverages
from their seat. Mobio application users scan a barcode at their seat, a
list of menu items is brought up on the smartphone, and the user selects
and pays for their choice. The order is then delivered to the user at
their seat. The goal is to expand this opportunity to all club seats at
EverBank Field. Mobio also provides a barcode in the Jaguars' game-day
program, which give fans the opportunity to win an autographed jersey of
their choice.
"Jacksonville is a perfect new market city for Mobio's smartphone
technology. As a community of early adopters of technology, we
anticipate both a good response from the consumer as well as great
insight into their reaction to the technology," said Mark Binns, Chief
Marketing Officer, Mobio. "Jacksonville is going to be on the
cutting-edge of consumer and merchant relationships of the future."
Mobio offers a mobile application that runs on an expanding portfolio of
smartphones. Mobio for Apple's iPhone, the company's flagship payment
application, allows consumers to make payments while shopping online or
in stores. Using 2-D barcodes, Mobio creates a random credit card number
each time a user scans a Mobio barcode, providing a convenient and
secure transaction for Mobio users.
"We are excited to partner with such an innovative and groundbreaking
company," said Macky Weaver, Senior Vice President, Sales and Marketing,
Jacksonville Jaguars. "We are always looking for new ways to enhance the
game-day experience, and Mobio presents our fans convenient and secure
technology to make their experience at EverBank Field more enjoyable."
To download the app and enter the contest for a signed Jaguars jersey,
iPhone users can simply go to www.facebook.com/mobioid
and follow the easy-to-navigate instructions.
For more information on Mobio, visit www.facebook.com/mobioid.
About Mobio Identity Systems, Inc.
Vancouver-based Mobio Identity Systems is an identity and payment
company specializing in m-commerce applications. Mobio for iPhone, the
company's flagship payment application, enables "purchase anywhere"
capabilities by turning smartphones into "payphones" . Using patented
security technology and open source 2D barcodes, Mobio allows consumers
and businesses to transact anywhere a Mobio barcode can be displayed
including print, TV or the web. Mobio "cloaks" credit card details
during all transactions thereby protecting a user's identity while they
shop.

For Mobio Identity Systems, Inc.
Katelea Burkhart,
904-398-5222 or 904-483-1529 (cell)
kburkhart@daltonagency.com
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