Published: September 17, 2010
Kynetx "Mash-Up" Capabilities Create a New Breed of Applications, Now Including Integration with Facebook and Google Calendar Data
LEHI, Utah - (BUSINESS WIRE) - Web "mash-ups" that weren't possible even six months ago are now
available in minutes thanks to new Kynetx (www.kynetx.com)
integration with Facebook and Google Calendar APIs. Kynetx
is a web development platform for creating context-aware
apps that span multiple URLs. Using the context-aware Kynetx
Rules Language, KRL, along with "context" (like Facebook data and
Google Calendar data), developers can create a new breed of apps that
respond to users' needs and desires in a highly-customized, unique way.
The new additions to the Kynetx Developer platform join the Twitter
OAuth and Amazon eCommerce API integrations recently unveiled prior to
the Kynetx Impact Conference last April.
"The Kynetx paradigm lets users protect their own privacy, which is
especially welcome in the face of growing Facebook concerns," CEO,
Stephen W. Fulling noted. "Kynetx also aligns with the model Google is
now unveiling in the Chrome OS, which is pulling apps and functions away
from mobile devices and allowing them to operate fluidly across the
entire Web. Additionally, our solution provides a secure environment
that prevents inadvertent 'leaks' of sensitive information when apps
integrate and cooperate across the web."
"Kynetx is creating a new category of entrepreneurs as well as
re-invigorating traditional web and ecommerce providers," Fulling noted.
"We're giving developers the ability to create a new breed of app in
just minutes--and with today's announcements, these applications can
integrate with Facebook and Google Calendar as well."
For example, Kynetx programmer Jesse Morris, who is only 18, created a
Kynetx app that integrates Google Calendar events with Facebook. With
the app running, Facebook users see a sidebar on the right side of any
Facebook page listing their Google Calendar events for the day.
"This app helps users that spend a lot of time in Facebook stay on
target with scheduled appointments for the day," Fulling continued.
"This was a simple idea and took just a few minutes to create, but
imagine the implications of having unique Google Calendar data available
from anywhere on the web and mashed with any data-the possibilities are
endless."
"Kynetx makes it easy to extend an application across the entire web and
the entire spectrum of social media environments," said Tyler Whitaker,
founder of TM Ventures who has developed an app called Social Paywall (www.socialpaywall.com)
that was named winner of the first Kynetx App Contest earlier this year.
"The KRL browser extensions have made it fast and easy to extend our
program to Chrome, Firefox and Internet Explorer in addition to allowing
us to mashup social media content and features without having to expend
the resources to get to all of those environments on our own."
To get started creating cross-site, cross-platform apps for free, sign
up for the Kynetx Developer Program for free at http://code.kynetx.com/.
For future updates, follow @Kynetx on Twitter.
About Kynetx
Founded in 2007, Kynetx (www.kynetx.com)
is a private company that provides the first Context Automation
Development Platform. This platform, powered by Kynetx Network Services
(KNS), provides easy-to-use development tools to create
context-sensitive, cross-platform apps that can stretch across any web
site or web-enabled device. Kynetx apps help build relationships between
companies and customers (users) by offering more relevant experiences in
the places that matter most. Readers can also find Kynetx information at http://www.crunchbase.com/company/kynetx.

For Kynetx
Snapp Conner PR
Cheryl Snapp Conner and Matt
Stubbs, 801-994-9625
cheryl@snappconner.com and matt@snappconner.com
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