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Telemundo Celebrates Hispanic Heritage Month in a Big Way

Telemundo announced a strategic partnership with the Congressional Hispanic Caucus Institute (CHCI) to launch a month-long campaign celebrating Hispanic Heritage Month under the theme "Celebrating History, Heritage and the American Dream." The multiplatform campaign includes PSAs highlighting Hispanic history and culture and showcases successful Hispanics that serve as an example and inspiration for the American Dream, such as Roberto Clemente, Jaime Escalante, Rita Moreno, Selena, Antonia Novello, Cesar Chávez and Dolores Huerta, Carlos Santana, Tito Puente and Ritchie Valens. Under CHCI's mission to develop the new generation of Latino leaders, the campaign will feature Hispanic top talent such as Wilmer Valderrama, Arturo Sandoval, Pee Wee, as well as Telemundo personalities such as Jose Díaz-Balart, María Celeste Arrarás, Carmen Dominicci, Vanessa Hauc, Jencarlos Canela and Jorge Luis Pila.

El Grito and the Bicentennial

The big celebration kicked off September 13 through September 19 with the commemoration of the Bicentennial of the Independence and the Centennial of the Mexican Revolution. Telemundo's morning show "Levántate" and news show "Al Rojo Vivo con María Celeste" travel to Mexico to present all the elements of this stunning Aztec celebration.

The network will broadcast the specials "Mexico Vive" with Mónica Noguera and Karim Mendiburu, airing "El Grito de Independencia" live on September 15, beginning at 12:00am ET /9:00pm PT from the Zócalo in Mexico City, and "¡Viva Mexico! El Bicentenario," a special that highlights the best in Mexican music, hosted by Jenni Rivera and Omar Germenos which will air Sunday, September 19 at 7PM/6c.

During that week, the network's sports programming will also join the celebration. On Thursday, September 16 at 11:35 PM/10:35c, "Titulares y Más" will celebrate the Bicentennial with a special show featuring special guests, mariachi music and much more. In addition, "Boxeo Telemundo" will present a special show from Mexico City that will air September 17 at 11:35pm East/Pacific and will include the fight for the Mini-Lightweight Latino title of the World Boxing Council (Armando Torres vs. Omar "Metralla" Rosales). Those in attendance include the president of the Council, Jose Sulaiman and important legendary figures of Mexican boxing.

Telemundo and the NFL

Continuing the celebration of our Hispanic Heritage, Telemundo will offer viewers the best of American football in Spanish with the highly anticipated encounter between the New York Jets and the Miami Dolphins on "Sunday Night Football." The game, hosted by Jessi Losada, Rene Giraldo and Edgar López will air on Sunday, September 26 at 8:00pm East/Pacific on Telemundo stations in New York, Miami, Los Ángeles, Chicago and Dallas. In addition to the excitement of the game itself, viewers will also enjoy a unique show that will include performances by Marc Anthony, Black Eyed Peas singer Fergie and Enrique Iglesias and an appearance by Gloria Estefan.

El Poder de Saber and Education Nation

Telemundo's educational platform El Poder de Saber joins forces with NBC News during Hispanic Heritage month in Education Nation, a landmark, multi-platform event to encourage a national dialogue over the future of education in the United States. Education Nation, from September 26 to October 2, will be celebrated in tandem with the National Education Conference, an interactive, two-day event that will take place at the Rockefeller Center in New York City.

On Sunday, September 26, Telemundo's public affairs show "Enfoque" will air a special to discuss this very important topic for Hispanics, featuring special guests and experts on the subject. During the entire week "Levántate" will include daily segments with experts and live reports from New York City. "Al Rojo Vivo Con María Celeste" will offer special reports on the subject and in an innovative approach will have student reporters from around the nation filing stories on education with their unique student perspective. "Noticiero Telemundo" will air live from Rockefeller Center to offer viewers all information and details on this unprecedented initiative including the special series "El Poder de Saber" with Vanessa Hauc with important stories on education. On Thursday, September 30 at 11:35PM /10:35c "Titulares y Más" will discuss education with special segments with Edgar López from Rockefeller Center.

Meanwhile, Telemundo.com will launch a special section on Education Nation that will include relevant reports and all details on the event, as well as other details of great interest for Hispanics, including information on the Hispanic Scholarship Fund and El Poder de Saber.

Youth cable network mun2 will also join the celebration. September 19 - 25, the show "The Shuffle," airing at 6pm ET/PT Tuesdays and Thursdays, will feature stories related to education and its importance to Hispanics. In addition, on Friday, September 17 at 7pm ET/PT (with a rebroadcast at 9pm ET/PT), mun2 will air the film "Stand and Deliver," based on the life of the famous Bolivian educator Jaime Escalante and how he defied the educational system to help a group of students from East Los Angeles achieve the highest academic levels. A series of spots showcasing students, Hispanic activists and education will also make up part of the channel's programming during the week. The Web site holamun2.com will also join this initiative by airing short videos about the subject.

At a local level, Telemundo stations will support Education Nation by presenting experts on the subject and special reports on the importance of education in their respective markets, as well as Internet chats with experts during the 6:00 pm news.

Telemundo Communications Group, Inc. & Subsidiaries ("Telemundo" ), a division of NBC Universal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned-and-operated stations, 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, is the lifestyle cable network for today's culture connectors (C2s) - bicultural Latinos. As the bilingual network that amplifies the Latinos experience, mun2 is uniquely American and reaches over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo's original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo International, the company's international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

Telemundo
Michelle Alban, 305-889-7585
Vice President, Corporate Communications & Public Affairs
michelle.alban@nbcuni.com