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Bloomberg Sports Partners with Roundarch on Decision Maker Fantasy Football iPad Application

Bloomberg Sports Decision Maker - while driven by extremely detailed, fact-based, historical calculations - is very quick and simple to use. It provides fantasy players with the key answers they need to make their choices each week. The players are ranked by a system using complex analysis and formulas that are updated based on recent performance and other factors such as the opposing defense that week and the weather forecast at that week's venue. Decision Maker also has a unique technology-driven Risk/Reward Index, analyzing consistency of the scrutinized NFL players and pointing to long shot opportunities for players whose performance tends to be most unpredictable.

"Bloomberg Sports selected Roundarch as a partner on this initiative because of their reputation in digital design and technology delivery execution," said Bo Moon, head of business development at Bloomberg Sports. "We want to offer our fans convenient access to cutting edge data and analytical tools, and Roundarch has a proven track record in successfully delivering leading design and technology solutions across numerous platforms, including the iPad."

"Roundarch is excited to bring the power of Bloomberg Sport's Decision Maker to the mobile fantasy sports user," said Rob Bischoff, engagement director at Roundarch. "Roundarch has taken Bloomberg's capabilities in analysis and visualization of financial data and seamlessly translated it into an intuitive, cutting edge mobile application that is rich in data and unparalleled in fantasy sports today."

This application is available as a result of a new partnership between Bloomberg Sports and the NFL / NFLPA and is available today at the Apple App Store for $4.99. Decision Maker for iPad is a companion to a larger set of fantasy sports and player analysis tools offered by Bloomberg Sports.

About Roundarch

Roundarch designs and implements digital experiences for the world's largest organizations. Roundarch delivers web sites, rich web applications, mobile apps, social media applications, digital marketing campaigns and more for clients such as Avis, HBO, Hershey's and the U.S. Air Force. Roundarch's unique blend of breakthrough user experience design and enterprise-class technology implementation is perfectly suited for the most complex problems in the digital space. Roundarch has offices in Boston, Chicago, Denver and New York. For more information visit www.roundarch.com and the company's blog at http://blog.roundarch.com.

About BLOOMBERG SPORTS

Launched in 2010, Bloomberg Sports takes the tools developed by Bloomberg, the leading global provider in data and analytics, and applies them to the vast data analysis opportunities in sports. Working with MLB.com and NFL.com, Bloomberg Sports fantasy products give fans the most powerful resources as they draft and manage their fantasy teams. Additionally, Bloomberg Sports provides a professional product that delivers Major League Baseball clubs with a secure, virtually unlimited set of analytical functions to assist them in personnel evaluation and performance matchups. For more details, please visit http://www.bloombergsports.com.

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Roundarch
Paul Buranosky, (312) 529-2564
pburanosky@roundarch.com