Published: September 14, 2010

TopRight Appoints Managing Partner, Launches New Sponsorship Practice

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ATLANTA - (BUSINESS WIRE) - TopRight is pleased to announce that Guy Nielsen has joined TopRight as Managing Partner. Guy will lead the firm's newly launched Sponsorship practice and oversee TopRight's overall strategic marketing consulting business in the Northeast Region.

According to Dave Sutton, Founding Partner of TopRight, "Guy's Fortune 200 CMO experience and success with transforming marketing and communications organizations around the world really strengthens our consulting offerings. We are thrilled to have him on board to help us drive our ambitious growth goals."

TopRight launched the sponsorship practice in response to two main trends, namely the growing importance multinational companies place on sports and entertainment sponsorships to drive their brand and business objectives, and the unprecedented demand for credible and comprehensive metrics to help companies clearly understand the impact of their sponsorship investment. TopRight is recognized as a leader in the area of measuring marketing's effectiveness, with proprietary tools and methodologies that isolate marketing's impact on sales lift and the return on investment.

Guy was formerly the Chief Marketing and Communications Officer for CSC, a Fortune 200 IT services and consulting company based in the Washington DC area. Before joining CSC, Guy spent six years in Europe as SVP of Corporate Communications for Dutch financial services giant AEGON N.V. and as Director of Worldwide Field Marketing for BearingPoint. Guy holds an MBA in International Business from The American University in Washington, DC, and a Mechanical Engineering degree from Tulane University.