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DOVE® Chocolate Invites Women to Kickoff the NFL Season by Kicking Back at a Football Party in Times Square

HACKETTSTOWN, N.J., Sept. 10 /PRNewswire/ -- Mars Chocolate North America announced today it will host a DOVE® Chocolate Football Party in Times Square, New York City on Monday, September 13th from 12:00 p.m. to 6:00 p.m., to commemorate the opening of the NFL Season on the first Monday Night Football game of the year. The event will showcase new ways for fans and non-fans alike to enjoy the football season by inviting women to make his football time her "me time" with silky smooth DOVE® Chocolate. The event will be co-hosted by Holly Robinson Peete, actress, philanthropist and wife of former NFL quarterback Rodney Peete.

DOVE® Chocolate knows that football season is back in full swing and love it or leave it, "game day" is a significant part of many women's lives. For those who enjoy the games and even those who find creative ways around them, DOVE® Chocolate wants to be a special part of the experience by showing women how to make football season hers. "DOVE® Chocolate is the perfect everyday pleasure any time you need to unwind, celebrate, or just enjoy the moment," said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. "As a proud official sponsor of the NFL, we want to show the estimated 90 million women who will participate in football season that DOVE® Chocolate is one of the sweetest ways to celebrate the perfect play or just enjoy the day."

Holly Robinson Peete, actress and wife of former NFL player Rodney Peete will officiate over the festivities in Times Square. A lifelong football fan, Robinson Peete stated, "I am thrilled to help fellow fans kick off the football season by kicking back with DOVE® Chocolate. After all, guys have their victory dance, now we can have ours, with DOVE® Chocolate in hand!" Attendees of the free event, located in the pedestrian walk-way of Broadway between 42nd and 43rd Streets, will have the opportunity to taste new, exclusive DOVE® Chocolate product samples and unique "tailgate-style" party dishes. Guests can also play themed games for prizes that include DOVE® Chocolate stadium blankets and totes and will even have an opportunity to win tickets to the first official New York Jets game of the season in their new stadium that evening.

DOVE® Chocolate will continue to share tips and tricks to enjoying the football season the DOVE way on its Facebook page, www.facebook.com/dovechocolate.

About DOVE® Chocolate:

DOVE® Chocolate is dedicated to creating the purest, silkiest and highest quality chocolate. Available in large bars, singles bars and iconic PROMISES® individually wrapped treats, DOVE® Chocolate is the perfect guilt-free pleasure any time you need a moment to unwind. Your moment...your DOVE. The DOVE® Chocolate family of products includes DOVE® Silky Smooth Milk Chocolate, DOVE® Silky Smooth Dark Chocolate, DOVE® Silky Smooth Milk Chocolate with Peanut Butter, DOVE® Silky Smooth Milk Chocolate Caramel, DOVE® Milk Chocolate with Almonds, and DOVE® Dark Chocolate with Almonds. For more information on DOVE® Chocolate products, please visit www.facebook.com/dovechocolate, www.twitter.com/dove_chocolate or www.dovechocolate.com.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000 associates at over 370 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars, Incorporated is one of the world's largest food companies, generating global sales of more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food, Drinks, and Symbioscience. These segments produce some of the world's leading brands: Chocolate - M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare - PEDIGREE®, WHISKAS®, SHEBA®, CESAR®, NUTRO®, GREENIES®, and ROYAL CANIN®; Wrigley - ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food - UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks - KLIX® and FLAVIA®; Symbioscience - WISDOM PANEL(TM), SERAMIS®, CIRKUHEALTH(TM) and COCOAPRO®.

For more information, please visit www.mars.com

    Contacts: Lauren Nodzak                Michelle Bach
              Mars Chocolate North America Brand Building Communications
              908.850.2291 - office        212.343.8917
              908.914.5701 - mobile        mbach@brandbuildingnyc.com
              lauren.nodzak@effem.com

SOURCE Mars Chocolate North America