Published: September 09, 2010
MXP4 Launches First Social Music Entertainment Apps for Facebook
PARIS - (BUSINESS WIRE) - MXP4, the leading developer of interactive social music solutions, today
announced the launch of MXP4 applications for Facebook, which reinvent
the music experience for the social-networking era. With 15 major
artists including David Guetta, Pony Pony Run Run, Enrique Iglesias,
K'Naan, Big Boi (Outkast), Hot Chip, DJ Tiesto and Jammer integrating
the technology into their popular Facebook profiles to date, MXP4 apps
for Facebook are poised to be a major force in the evolution of both the
social media and music industries.
MXP4's Facebook apps offer fans an immersive, social-music experience
through a highly-engaging, video game-like atmosphere right on their
favorite artists' Facebook profiles. For artists such as Guetta, who has
over 8 million Facebook connections, the integrated MXP4 application can
become integral to interacting with and expanding their fan-base.
Future versions of MXP4's Facebook apps will draw on upcoming MXP4
music-gaming technology to create an even more engaging social and
interactive music experience.
"We are excited that one of the most popular and fastest growing artists
on Facebook has made the MXP4 app such a prominent part of his social
networking strategy," said Albin Serviant, CEO of MXP4. "David Guetta's
adoption of our technology proves that we are providing an experience
that not only attracts fans, but keeps them engaged with the artist
through the ability to play with the music in a social setting."
Jean Charles Carre, manager of David Guetta, said: "David Guetta is a
pioneer in bringing the fan-artist relationship closer through social
media, and we're excited to enhance that relationship on Facebook with
MXP4. Guetta's Facebook presence is a vital place online for connecting
with fans, and with MXP4 we can now offer an innovative music experience
alongside this. It's a first step in bringing interactive apps to
Guetta's highly engaged Facebook userbase, and we look forward to
continuing to innovate with MXP4 in this space."
MXP4 statistics show that fans use interactive music for an average of
9.1 minutes per track and click to purchase as much as 3% of the time.
75% of traffic to MXP4's interactive applications is viral in origin.
Adoption by music fans has been immediate - over a million fans are
already using MXP4 apps to play with their favorite music each month.
MXP4's Everywhere roadmap makes interactive music technology available
in third party services, apps and music formats. MXP4 has been adopted
by over 100 major artists including Michael Jackson, Pink, Pet Shop Boys
and Britney Spears and is being adopted by advertisers, media portals,
mobile applications and music distribution platforms.
Play with it at: http://www.facebook.com/DavidGuetta
Facebook is a registered trademark of Facebook Inc.
About MXP4
MXP4 develops interactive music solutions that create revenue
opportunities for the music, media and marketing industries. MXP4's
video game-like environment lets consumers interact with brands as they
play with the music, resulting in high engagement, viral distribution
and conversion rates. The MXP4 Everywhere roadmap ensures the
interactive music technology is readily available in third party
services, apps and music formats. MXP4 is backed by Orkos Capital,
Sofinnova Partners and Ventech.
http://www.mxp4.com
http://www.twitter.com/TheRemixCulture
http://blog.mxp4.com/
The Fortex Group for MXP4
Ephraim Cohen, 646-807-8721
cohen@fortexgroup.com
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