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UC4 Software Appoints Craig Beddis as SVP of Rest of World Region

Hires Top Executive from BMC to Extend Leadership in Intelligent Automation Market

READING, UK. – September 7, 2010 – UC4 Software, a leading provider of Intelligent Service Automation and IT process optimisation solutions, today announced the appointment of Craig Beddis as senior vice president overseeing the UK, Ireland, Nordics, Middle East, Africa and Asia Pacific. In his new role, Craig is responsible for building the UC4 business across these regions through the development of new sales channels and identifying further opportunities for growth. 

Craig Beddis

Craig’s experience is grounded in building and transforming businesses to rapidly accelerate growth.  He joins UC4 from BMC Software, where he worked in a senior sales role. Prior to BMC, Craig ran UK operations for Identity Software (later acquired by BMC) and also managed new business sales and key account management at Netscaler before it was acquired by Citrix in 2006.  He has also worked in senior sales roles at software solutions companies including IONA, HLNT Networks, and WebPerform Group before its merger with Gomez.

UC4, which is backed by UK investment house the Carlyle Group, believes that the increasing complexity of the IT environment and emerging technologies such as virtualisation and cloud computing create a unique opportunity for the company moving forward.  Craig’s appointment is the latest in a series of major investments in the business to enable UC4 to capitalise on this opportunity, building on a period of solid growth for the company. UC4 closed its fiscal year 2010 with 90 new customers and revenues of more than $72 million (USD).

Jason Liu, chief executive officer of UC4 said: “Craig’s wealth of experience in building businesses and deep knowledge in automation and systems management solutions makes him the perfect fit for driving our initiatives in the UK and Rest of World.  He joins at an exciting time for UC4, as we believe our intelligent automation software is unique in the market, and intelligent management of IT infrastructure is now more critical than ever.”

Craig said: “I’m excited to be part of UC4’s strategic team as the company is clearly on an upward trend.  Initially, my major focus is on the UK business; however I have big plans to significantly accelerate growth across the entire region, which I’m very confident we can achieve due to the UC4’s innovative technology and strong leadership.”

To support its ambitious growth plans, the company has recruited a new team in the UK (including pre-sales, sales, admin and sales support). Craig is based in UC4’s UK office in Reading.

About UC4 Software
UC4 Software is the global leader in Intelligent Service Automation. The company combines robust automation technology with real-time intelligence to forecast, visualize and automate complex IT and business processes across computing environments, from physical to virtual to cloud. More than 1,800 organizations worldwide trust UC4 to automate their businesses. For more information on UC4, visit: http://www.uc4.com.

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For More Information:
Laura Strong
UC4 Software
+44 (0)207 462 8921
lstrong@ruderfinn.co.uk