NEWS

WIRES

OTHER

Marketing Behemoths Answer Your Questions

To view the Multimedia News Release, please click: http://multivu.prnewswire.com/mnr/prne/adtech/44208/

All the big digital players are gathering inLondon 21-22 September to discuss, debate, share strategy and answer your questions at ad:techLondon 2010. Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare will all be present to share strategy, case studies and give you the answers to your questions.

Now in its sixth year, ad:techLondon consists of an exhibition and a conference. The free exhibition includes 150 seminars and 170 exhibitors, Google Ads Factory, the Apps Zone, Mobile Marketing Theatre and a Marketing Research Pavillion.

Apps Zone A centre of excellence for mobile apps and an informal networking area. From creative and development right through to distribution of mobile applications and generating ROI on your mobile investment, visitors will meet experts to guide them throughout the whole process.

Mobile Marketing Show From marketing directors to online marketing strategists, ad:tech and the mobile marketing show provides a solid platform where buyers come to source mobile solution providers, network with industry peers and hear the latest updates from mobile experts.

Market Research Pavilion In response to the 36 per cent of 2009 visitors who have purchasing or budgeting responsibility for market research solutions and services, ad:techLondon are proud to host the Market Research Pavilion.

Google is running free-to-attend sessions as part of the Google Ads Factory tour. Over the two days, the tour will look at how best to utilise Google's advertising solutions in four main product areas: Search, Mobile & Local, Google Display Network and Analytics.

The strategic conference digs deeper, with your chance to question brands such as Twitter, Louis Vuitton and Facebook.

Facebook VP EMEA sales and business development, Joanna Shields, is presenting at the conference on how consumer behaviour is changing around social media.

Microsoft managing director & VP of consumer and online, Ashley Highfield, is giving an overview about innovation in consumer and advertiser experiences and his predictions for the next decade.

Twitter product manager, Shiva Rajaraman, is speaking exclusively to the ad:tech conference delegates on why and how brands, agencies and individuals can leverage Twitter as a communication channel.

YouTube sales leader, Bruce Daisley, will discuss how you can help build your business with video.

Finally, Yahoo and Microsoft will be revealing how their search alliance can bring a new competitive choice into the marketplace.

"Now is a fantastic time to be working in digital," says Chris Asselin, ad:tech conference and marketing director. "The web is crawling with potential customers - internet analyst comScore estimates that more than four billion searches are carried out a month in the UK, and over 60 billion worldwide. As a business, it's essential to know what the industry is saying and at ad:tech you will not only hear what brands, agencies and providers are saying, but also the consumers."

Getting your share of those clicks involves taking the pulse of innovation, a natural curiosity and the constant evolution best practice. At ad:techLondon you'll hear from: Shiva Rajarman, Twitter product manager; Joanna Shields, Facebook VP, EMEA sales and business development; Kamel Quadi NOWNESS & Louis Vuitton EVP digital; Bruce Daisley YouTube UK leader; Manish Mehta Dell VP, global online and many more.

And don't miss the NMA Top 100 Interactive Agencies Guide, where New Media Age reveal the UK's top interactive agencies.

So, don't be a GMOOT!* Make the most of ad:techLondon to ask questions, challenge big business and get your head around innovation.

*Get Me One Of Those

For more information visit http://www.ad-techlondon.co.uk

Notes to Editors:

ad:techLondon 2010 is taking place at Olympia National,London, 21-22 September 2010.

About ad:tech

ad:techLondon, part of the Daily Mail Group and in its sixth year, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing industry.

ad:tech provides a meeting point for 8,000 marketers and advertisers . It comprises of a paid-for conference, free exhibition and free educational seminars.

ad:tech aims to address the dynamic digital marketplace and the issues facing advertising and marketing functions as they look to stand out from the crowd and discover the next generation of opportunities.

This year, brands, agencies, publishers and solution providers include: Google, Twitter, Facebook, YouTube, Coca Cola, LVMH, DELL, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Phone Valley, Mail Online, the Mirror, Neo@Ogilvy and MindShare.

The show originates from theUSA, where for 15 years it has been showcasing. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:techLondon's reach extends to every marketing decision maker throughoutEurope.

ad:tech conferences currently take place inNew York,San Francisco, London,Sydney,Shanghai,Singapore,Tokyo andBeijing. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.

About dmg :: events

dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, http://www.dmgt.co.uk), one of the largest media companies in theUnited Kingdom. dmg :: events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices inthe United States,Canada, theUnited Kingdom,France, theUnited Arab Emirates,India,China andAustralia. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg events please visit http://www.dmgevents.com.

    For further information, please contact:

    Laura Paterson, ad:tech, t +44(020)3180-6591
    PR
    Laurapaterson@dmgevents.com

    Catherine Thurtle , ad:tech, t. +44(020)3180-6594
    Editor
    catherinethurtle@dmgevents.com

    Christophe Asselin, ad:tech, t. +44(0)20-3180-6678
    Event director
    christopheasselin@dmgevents.com

SOURCE ad:tech - Part of the Daily Mail Group