Published: September 03, 2010
Edmunds.com Launches Online Car Game with Cash Card Prizes
SANTA MONICA, Calif. - (BUSINESS WIRE) - Why are people attracted to the cars they buy? How well could you
predict how other people feel about a car's appearance, luxuriousness
and sportiness?
Edmunds.com, the premier online resource for automotive information,
today announces the launch of its Vehicle Rating Game at http://survey.edmunds.com/rating.
Participants are asked to rate a set of cars on their appearance,
luxuriousness and sportiness, and then are challenged to predict the
average rating for each vehicle from all the other players. The game
takes about five minutes to play, and winners will be announced monthly
and will be awarded Visa gift cards worth up to $2,000.
"Developed in collaboration with Claremont College and Princeton
University professor Ely Dahan, the Vehicle Ratings Game will enable
Edmunds.com to tap the 'wisdom of crowds' and capture subjective data on
how people think about the emotional aspects of cars," said Rob Hardy,
Product Manager of Consumer Preferences at Edmunds.com. "Most
importantly, the Vehicle Ratings Game data will ultimately be used to
help automotive shoppers understand what kind of car is right for them."
See eligibility requirements, read official rules and play the game at http://survey.edmunds.com/rating.
About Edmunds.com, Inc. (http://www.edmunds.com/help/about/index.html)
Edmunds.com Inc. publishes four Web sites that empower, engage and
educate automotive consumers, enthusiasts and insiders. Edmunds.com, the
premier online resource for automotive information, launched in 1995 as
the first automotive information Web site. Its mobile site, accessible
from any smartphone at www.edmunds.com,
makes car pricing and other research tools available for car shoppers at
dealerships and otherwise on the go. InsideLine.com is the most-read
automotive enthusiast Web site. Its mobile site, accessible from any
smartphone at www.insideline.com,
features the wireless Web's highest quality car photos and videos.
CarSpace is the most established automotive social networking Web site.
AutoObserver.com provides insightful automotive industry commentary and
analysis. Edmunds.com Inc. is headquartered in Santa Monica, California,
and maintains a satellite office in suburban Detroit. Follow Edmunds.com
on Twitter@edmunds
and fan Edmunds.com on Facebook at http://www.facebook.com/edmunds.
Edmunds.com
Jeannine Fallon
Corporate Communications
www.Edmunds.com
Media
Hotline: 310-309-4900
pr@edmunds.com
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