NEWS

WIRES

OTHER

YOGEN FRUZ CELEBRATES THE SIGNING OF THE MASTER FRANCHISEE AND THE GRAND OPENING OF ITS FIRST UNITED ARAB EMIRATES LOCATIONS

"We are thrilled to have signed the master franchisee, Arcology Investments, for theUnited Arab Emirates territory and to launch Yogen Fruz in this thriving region. The opening of the five United Arab Emirates Yogen Fruz locations marks a very exciting time for us as we hope to continue to grow and provide people world-wide with a great tasting, healthy and fresh alternative to fast food. We are confident Yogen Fruz is going to be hugely popular in the UAE," says Aaron Serruya, President of Yogen Fruz.

"We are excited to open the new locations and offer local customers a delicious and refreshing treat option that the UAE market is currently lacking," explains Arcology Investments, Master Franchisee of the UAE.

Yogen Fruz is available as low-fat, non-fat and no-sugar-added flavors, which can be custom blended with a large assortment of fresh fruit right in front of the customer and topped with a variety of fresh fruit and/or sweet crunchy toppings in a cup or blended into a nutritious fat-free, ice-free dairy or non-dairy smoothie. Yogen Fruz adds one billion viable probiotic cultures to each serving of healthy yogurt. Probiotics have been shown to help with healthy digestion, immune system support, better mineral absorption and assist with lactose intolerance.

Whether someone wants to change their lifestyle and become a healthier individual or just enjoy a tasty frozen dessert or nutritious smoothie, Yogen Fruz offers more than just a delicious treat; each bite provides the body with essential vitamins to help maintain a healthy lifestyle. With its added assortment of NUmixes, Yogen Fruz maintains its position as an industry leader, consistently creating innovative ways to enjoy frozen yogurt.

    Yogen Fruz store locations:          Ibn Battuta Mall
                                         Mirdif City Center

    Yogen Fruz store hours of operation: 10:00am - 10:00pm, Sunday - Thursday
                                         10:00am - 1:00am, Friday & Saturday

For more information please visit: www.yogenfruz.com

    About Yogen Fruz
    ----------------

Yogen Fruz, a world leader in the frozen dessert category, with over 1,200 locations operating in over 25 countries around the world. Yogen Fruz pioneered the frozen dessert/snack business when it opened its first store in 1986. Today, with its new assortment of proprietary probiotic frozen yogurt and its dairy and non-dairy smoothies, it continues its strong tradition of market innovation and leadership. Yogen Fruz provides customers with a healthy alternative to fast food that's great tasting and nutritious making it a great product for today's healthy and active lifestyle.

SOURCE Yogen Fruz